2. And It Begins… So, you want to start using social media for your business? Sounds like a plan… We will focus on two platforms today, Facebook and Twitter. What you will learn: – How to set up a Facebook Page and Twitter Acct. – Best practices for beginning content – When are you ready to promote your social media? – Marketing for your social media platforms through traditional means

3. And It Begins… So, you want to start using social media for your business? Sounds like a plan… We will focus on two platforms today, Facebook and Twitter.

4. Facebook People On Facebook – More than 800 million active users – Average user has 130 friends Activity On Facebook – More than 900 million objects that people interact with (pages, groups, events and community pages) – Average user is connected to 80 community pages, groups and events http://www.facebook.com/press/info.php?statistics

5. Facebook Platforms on Facebook – Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites – More than 7 million apps and websites are integrated with Facebook Facebook Mobile – More than 350 million active users currently access Facebook through their mobile devices http://www.facebook.com/press/info.php?statistics

6. Lets set up a Facebook Page First, you have to have a personal Facebook account…kind of – Facebook gives you the option of setting up a page for your business under a personal business identity – There will be required information later, but you will not have a personal Facebook profile Go to www.Facebook.com and I will show you what I am talking about

7. Lets set up a Facebook Page

8. If you do have a personal account, type in Facebook Pages in the search bar Click on it, and go to the page. Then click on Create a Page

9. Lets set up a Facebook Page Now, either way, we are all at the same place

10. Lets set up a Facebook Page Decide what category your specific Page should be under. Your business name and type should be classified and spelled how your customers would classify it and spell it Example: – WUSBDC (No one will search for that) – Washburn Small Business Development Center Thats better huh? More keywords too…

11. Lets set up a Facebook Page Upload a branded image – Company / Business Logo – Brand through all forms of media Invite Friends – A good way to kind of kick-start the page – Not necessary though Basic Information – Link your website – Fill out the description. Think of it as an executive summary for what your business does

12. Lets set up a Facebook Page

16. The ins and outs of Facebook

18. Finalizing Facebook Facebook Footnotes – Profile – A section of Facebook that you create for your own personal use – Page – A section of Facebook that you create for your business use – Friend – A person who is following your personal profile – Fan – A person who is following your business profile – Wall – Where the content you post on Facebook goes – Post – A section of media that is put on the wall via status / page updates – Tag – Attaching a persons name with a picture or post

19. Twitter People On Twitter – More than 100 million active users – 50 million of which log in to Twitter every day Activity On Twitter – Over 200 million Tweets are sent on Avg each day Twitter Mobile – 55% of the active users on Facebook are using a mobile platform to send their tweets

20. Twitter

21. Setting up a Twitter Account

29. The ins and outs of Twitter

32. Twitter Terms Tweet – A post made by someone on Twitter Mention – A reference of your specific Twitter account. Begins with an @ sign. Example: @WashburnSBDC Hashtag – A means of organization. It allows tweets of certain subjects to be arranged into one spot for easy viewing Example: #SmallBiz Follower – Someone that is receiving your tweets

33. Facebook / Twitter Best practices for beginning content – Start slow, get used to using all the features of Facebook and Twitter before promotion – Begin posting content that you think your customers would find engaging – Start using the search function on Twitter – Create a marketing calendar for your social media campaigns – DO NOT promote your business as Facebook and Twitter ready when you really arent

34. Facebook / Twitter Promotion of your social media involvement – Before promoting your social media campaign must meet these two criteria: Your campaign must be strategic Your campaign must be consistent – SMSS Part #2 gives overview on how to design a specific social media strategy and understand the ROI and effectiveness of that strategy