False Engagement Arrival of Intelligence Productive Engagement
Social media is a new channel you can use to reach out to your citizens WRONG!
Get the connected crowd to support what you do, rather than replace what you do
Facebook (Twitter, blogs, YouTube) is a form of media or content platform WRONG!
Four pints of Facebook, three glasses of Twitter and a blog
Our objective is to grow our Facebook fan base Social media is not good for communicating with all of your audience Social media is about communicating with exactly the right people at exactly the right time
Individuals will not want to be managed within communities controlled by institutions Individuals will form communities to manage their interaction with institutions Community
Gartner Hype Cycle False Engagement Arrival of Intelligence
The arrival of intelligence Picture of accountant What is the value of a ? Discovery of the right conversation
Gartner Hype Cycle False Engagement Arrival of Intelligence Productive Engagement Social media is not a function of communications Social media is changing the relationship between individuals and institutions
CONVERSATION CONTENT COMMUNITY We like what you do We dont like what you do Who are you, what do you do Heres how to make it better