1. ©SHRM 2014 1 SHRM Regional Council Business Meeting Communications & Social Media We can’t succeed without you! - Amy Thompson- VP, Public Relations -Andrew Morton – Director, Social Media Bhavna Dave Director of Talent SHRM member since 2005 February 6 – 7, 2015 Hyatt Regency Marriott Miami, Florida

2. ©SHRM 2014 2 What does SHRM owe you? What can You do for SHRM? “Virtual Volunteer” Exercise Communications & Social Media

3. ©SHRM 2014 Social Media is not… Social Media is not…. A particular platform, blog or piece of technology Social media is an organizational and cultural shift in how we communicate and interact as individuals and as organizations Platforms may come and go but social media is here to stay A substitute for traditional communications efforts Complimentary part of a broader communications effort No such thing as “Social Media Pixie Dust” Something to dive into without a plan Having a Facebook page is not a strategy it’s a tactic Mistake proof But then again, what is?

4. ©SHRM 2014 Why is it so Hard?!? Content Management Creating real & relevant content and Knowing how to use it Platform Management Understanding and Applying Best Practices that Maximize Efficiency and Effectiveness Community Management Managing your community of followers and those who contribute to your sites

5. ©SHRM 2014 A Place to Share Ideas The 90-9-1 Rule The 9 % The 1 %

6. ©SHRM 2014 A Place to Share Resources

7. ©SHRM 2014 A Place to Share Our Stories

8. ©SHRM 2014 8 What can You do for SHRM? Communications & Social Media Be a Part of the 9 and 90 %

9. ©SHRM 2014 9 Updating Your LinkedIn Profile Choosing the Right Photo Highlighting Your Work Experience

10. ©SHRM 2014 Virtual Volunteer Exercise Congratulations you’re all now part of the SHRM RCBM LinkedIn Group We encourage your participation and want you to share your thoughts in a professional manner. There is no room for personal attacks within this forum and those who violate this rule will be removed from the group Please do not post promotional or advertising content within the group- it will be deleted and you may be removed from the group This is your group!