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Social Media Management for Restaurants Media Influence for your Prominence.

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Presentation on theme: "Social Media Management for Restaurants Media Influence for your Prominence."— Presentation transcript:

1 Social Media Management for Restaurants Media Influence for your Prominence

2 Social Media

3 Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Brands, companies and personalities use social media to increase awareness and exposure, broaden reach and generate conversations. Keyword: SHARE What is Social Media?

4 Facebook A popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. Types of Social Media

5 Twitter A free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices. Types of Social Media

6 LinkedIn A social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Types of Social Media

7 Instagram An online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr. Types of Social Media

8 Google+ Google’s social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.” Types of Social Media

9 To build and maintain a fan/customer base for current and future marketing activities to generate leads and to monetise To conceptualise and execute social media campaigns that will help The Client to achieve deeper and more dynamic relationships with their customers Objectives

10 Step 1: Increase number of fans on Facebook/Linked in Step 2: Create and post relevant content to generate fan engagements Step 3: Run mini contests to engage fans and create viral questions and shares Step 4: Share comments on multiple digital platforms. Social Media Outreach Plan

11 Run various Facebook campaigns to launch your products and services and gain mindshare by driving engagement, and create content for viral marketing opportunities: Share your xx story Share educational tips for consumers to learn Polls Event invitations Promotions Coupon redemptions The left image shows what was done for MOM’s Harmony At Workplaces Inaugural Launch. In 3 weeks, we raised the fans base to 2,800 and garnered 80 entrants for the Facebook photo contest. Campaigns

12 Maximising Social Media for your Business 30/facebook-advertising-tips 30/facebook-advertising-tips 15/facebook-marketing 15/facebook-marketing Contact Affluence PR to further understand how social media may be used to better effect for your marketing campaigns:

13 Intelligence Affluence Public Relations works intelligently to deliver. When you work with Affluence PR, you are assured of a committed, efficacious and efficient strategy and implementation.

14 Affluence PR is an expert in Public Relations for upscale retail and restaurant establishments in Asia. Why focus on PR for retail and restaurants? We believe that retail allows brands to distinguish themselves through the creation of memorable customer experiences. Retail indulges all 5 senses through which we experience the world. When you work with Affluence PR, our consultants will also advise on these 5 touch points within your outlet, to bring them to a distinctive level for greater impact About Affluence PR

15 BizSAFE Level 3 compliant as of Nov 2013 Fair Employment Practice Employer Member of the Employer Alliance SCOPE IP trained Practicing Management Consultant trained Business Excellence trained Singapore Health Award nominee SMF Business Model Innovation (BMI) Award 2014 nominee WorkPro company funded by WDA NUS Business School Alumni Director Accreditations/R ecognitions Government agencies we have worked/are working with:

16 Thank You AFFLUENCE PR PTE LTD 14 Robinson Road #08-01A Far East Finance Building Singapore 048545 T +65 532 5127 F+65 532 1889

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