2. Is Social Media a Fad? Social Media Revolution

3. Social Media Presence It’s important to be participating in social media. But, participating does not mean you are being effective.

5. Why Do Companies Engage in Social Media? Their competition is already engaged To get the word out To advertise To conduct market research To engage clients All of the above are valid goals for social media but beginning in social media should start with a singular focus…

6. To Drive Business to Your Web Site.

7. Set Goals Will social media be used as the primary communication tool? What information will you try to “push” using social media? How will social media reinforce the overall message?

8. Tools

9. Twitter “What are you doing?” Great for getting short messages out to a large group. “Follow” people to receive their updates. 140 words or less

10. Twitter

11. http://twitter.com/washWizards

12. Facebook Profiles - personal Fan Page - businesses, organizations

13. Facebook

14. Post videos, photos, links Create events for meetings, conferences Tagging opinion leaders and the organization creates cross-promotion

15. Facebook

16. http://www.facebook.com/Wizards

17. How the Washington Wizards use Facebook 1. Connect & communicate with fans

18. How the Washington Wizards use Facebook 2. Promote Events and Ticket Sales

19. How the Washington Wizards use Facebook 3. Drive fans to Wizards website

20. YouTube Education Customer videos Media distribution Pro-active communications

21. 5 Steps to Develop Your Social Media Plan Listen Prepare Engage Go Off-line Measure

22. 1. Listen Who is already talking about your organization? –Search Google, YouTube, Facebook for your organization or key terms.

23. 2. Prepare Find the People Set Rules of Engagement –Many companies have developed policies and guidelines to guide the conversation Define Your Strategy

24. 3. Engage Leave comments. Build your fan page. Consider when your target audience is online (students = at night) Develop a social media calendar

25. 4. Go Offline Face-to-face interaction is important. Advertise offline to drive traffic to your social media.

26. 5. Measure Measuring ROI is difficult. Did we learn something about our customers? Did our customers learn something about us? Were we able to engage our customers?

27. Follow DECA and the Wizards Online @ facebook.com/decainc http://www.facebook.com/Wizards twitter.com/decainc twitter.com/washwizards youtube.com/decainc www.nba.com/wizards