Presentation on theme: "Social Media Marketing. The Concept of Social Media Social media is online applications, platforms and media which aim to facilitate interaction, collaboration."— Presentation transcript:
The Concept of Social Media Social media is online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content. The term reflects the sharing of information, experiences and opinions through a series of widely available, easy-to-use tools.
The Concept of Social Media Social media encourages the building of communities; groups of people with common interests who are keen to interact with one another on matters important to them.
The Characteristics of Social Media Participation Openness Conversation Community Connectedness
Social Media Tool Key Social Platfor m Video Sharing Podcasts Message Boards Chat Rooms Social Network Widgets RSS Twitter Blogging Photo Sharing
Social Media Developing Trends Social media, once the domain of younger, tech savvy consumers, has gradually entered the mainstream and covers a broad demographic spectrum.
Social Media Marketing Social media marketing is an engagement with various social media tools or any other online collaborative media to generate exposure, opportunity and sales.
Social Media Marketing Marketing: The Old WayMarketing: The New Way One-WayParticipatory Push DrivenMulti-Way ( Brand-to-customer, customer-to-brand, customer-to- customer) Interruption DrivenUser-powered, opt-in Brand Driven
Social Media Marketing Brand Marketing (Image and Reputation) Direct Marketing (Lead Generation) Social Media Marketing Multi-way ( brand customer, customer customer. Participatory User Generated Traditional Marketing Brand to customer Push and Interrupt Brand-generated
A Social Network Marketing Campaign The Objective: building brand loyalty and relationships Components of Social Network Campaign Being part of the conversation Fostering dialogue on social networks Shift in power from brand to consumer Building relationships with users on social networks E-commerce functionality on social networks, such as Facebook Viral marketing and word-of-mouth marketing
Social Networking 4 Corners Activity Brand must use transparent communication Users do not want to purchase products and services via their profile page Brands and marketers must listen to their friends/fans Any brand can benefit from social networks Engage users far beyond the first transaction
Social Networking 4 Corners Activity User comments and suggestions offer real value Great creative is the key to effective engagement Social ads help build between brand and user Loyalty and trust is the key metric not the number of friends or fans