1. Social Media What’s Working ?

2. AS TOLD BY: Adam Fox Director of Strategic Engagement Austin Montoya Social Media and Online Coordinator

3. Who you are matters! Policy Advocacy (i.e. wonky) Consumer Voice Membership based Responsive & fast paced

4. It defines social media strategy.

5. Your structure matters! Most Orgs = Mission capacity + communications capacity CCHI = Policy capacity + Communications capacity Structure your funding for Social Media!!

6. Big trends a la CCHI Media & Social Media + 1hr =

7. Emotion Visuals Microsites Cohealth.co/dontdenyus CoveredU.org http://www.cohealthinitiative.org/full-exposure

8. Lessons:  Audience and goals define strategy and structure.  Be Nimble: We adjust constantly  Leverage connection btw media and social media  Ask forgiveness, not permission (mostly)  Good content wins  Allow creative time and space  Actually talking to people works miracles (and is kind of the point, right?)  Brave Leadership is a MUST  Take risks, experiment and evolve!!

9. How CCHI uses social media daily  Members  Media  Advocates  Live-tweeting  Tweet Chats  Elected Officials  News Source  Directing conversation  Advertising  Campaign Driven

10. Live Tweeting & Twitter Chats

11. Facebook: Pay to Play  The problem: Users and organizations creating great content (blogs, reports, videos) but no one is seeing it.  According to Facebook, pages reach only about 16% of fans organically. According to Facebook  The solution: Invest in your social media.  A boosted post will hit a lot more of your followers along with their friends.  With a budget, you can test what works and what doesn’t work on Facebook.

12. How CCHI Pays to Play  Open Enrollment messaging – Report: lessons for OE3

13. How CCHI Pays to Play  Events, Microsites, Story Asks, Likes

14. How CCHI Pays to Play  Small Campaigns – no matter how obscure!

15. Takeaways: Pay to Play  It’s worth investing money in social  Experiment with Facebook ads  Continue creating amazing, authentic content  Experiment with other social-media platforms

17.  Be intentional  Be direct  Original, creative content  Take photos!  Engage your audience  Don’t ask too much  Experiment  Advertise  Make yourself accessible What’s Working for CCHI