Social Media Standing Out In The Crowd Lou Bonica February 25th, 2010

Agenda What is Social Media? Questions & Contact Information

What is Social Media (AKA Web 2.0)? Don’t worry, we are not going to review them all and there won’t be a test!

Are you LinkedIn? A picture is worth a thousand words Tell the world who you are and what you do What are you doing now? Fill in all website links, twitter and customize your link Your summary allows 2,000 characters…..use them Just like a resume, keywords are key Get recommended…..let others talk about you Ask and you shall receive Personalize your connection invites. Don’t use the default phrasing. Join groups (i.e. Star Candidate For Hire) Participate in discussions and answer questions Don’t hide your connections without good reason Connect not just because you know the person but because of who they know as well Use what you learn (i.e. interests, schools etc.)

LinkedIn Examples Customize your link Take full advantage of 2,000 character limit in your summary Use keywords in your headline Update your status frequently Fill in all links and your Twitter account

2 LinkedIn Secrets Worth The Price of Admission Connect to people who are out of your network by joining groups they are in Find people who’s information is private through Google in this format: "CEO at RMS Electric" LinkedIn

VisualCV – Bring Your Resume To Life Easy, interview type setup Totally customizable More creative than a typical resume Add videos, presentations, attachments, photos Trackable Easily exports to pdf format

VisualCV Examples In social media all roads lead back to you. See when someone is looking and from where. Great for tracking follow-ups.

Facebook Do you really want a prospective employer to meet your friends and family? The choice is yours.

Twitter First Some Definitions… Tweet: A text based post from you limited to 140 characters Followers: People who are subscribed to your updates are fondly known as tweeps or tweeple Following: The act of following people by subscribing to their updates or Use this when you are referring to a person in your updates. You can prefix their username to display their Twitter account in the update. Direct Message (D): Sending a direct message to your followers Re-Tweet (RT): Used to quote a tweet to everyone who is following you Hash (#): When you want to tell something specific about some issue or subject, you can prefix your subject with # #in or #LI: Will cause your tweet to appear as your LinkedIn status Check twitter logo in LinkedIn to have you status appear as a tweet

How Twitter Can Help Your Job Search Stream job postings by following Career Builders, Monster etc. Follow corporate recruiters Follow recruiters Network with industry specific contacts Share like interests Establish a personal relationship to get a jump on posted jobs Keep up to date with industry related news Keep up to date with general topics of interest Go to and fill in your profile and tweet your resumehttp://tweetmyjobs.com If on VisualCV, tweet your VisualCV through the share function Periodically mention your job search

Twitter How Do I Get Started? Don’t follow your friends while signing up Dress to impress Use a link shortener – (trackable) Pros & cons of auto-follow Go to and set up a profile for twitter searchwww.twellow.com Some good tweeps to - General interest – Job search – Founder of The – NYT Co general – Social media in the job search – General job search assistance Go to Look for “Online Job Search Guide” link on the left hand side. Choose “Top 101 Job Tweeters For Job Search/Careers” link in the center of the page. When the “noise” gets to be too much, download a Twitter organizer such as Tweet Deck.

Twitter Examples This…. …or this You decide. Profile section is key

Google …Is Your Friend Set up a Google profile Set up Google Alerts Periodically Google your name Google prospective employers, recruiters, hiring managers, potential positions a job posting may report to…you will be surprised at how much you can learn

Google Examples Your homework assignment: Google yourself today…. Google yourself at some point in the future after creating an online presence using these social media tools. Note the difference. Your homework assignment: Google yourself today…. Google yourself at some point in the future after creating an online presence using these social media tools. Note the difference. I have the best LinkedIn profile… …. or do I?

Google Examples Alert sent to your when someone Googles you. Another way to rank high in a Google Search and provide links to other pages.

You Tube, Technorati Plus a few others… Named the Top Social Media Innovation of the Decade Probably the most viral channel with views in the millions (search Evolution of Dance) 133M+ views Search for executive interviews Internet search engine for searching blogs Indexes of 112M blogs Over 250M pieces of tagged data And… Write reviews on Amazon Participate in discussion forums Give feedback on blogs Better yet, start a blog Tie it all together with your signature Go to for salary infowww.glassdoor.com One More…

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