1. Local League & JTT Coordinator
Workshop
October 2 – 3, 2010
Norcross, Georgia

2. Introduction Into Social Media

3. WHAT IS
SOCIAL MEDIA?

4. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.

5. SOCIAL MEDIA IS A CONVERSATION SUPPORTED BY ONLINE TOOLS.
IN OTHER WORDS…
SOCIAL MEDIA IS A CONVERSATION
SUPPORTED BY ONLINE TOOLS.

6. Why Should You Care? > 100,000,000 VIDEOS 200,000,000 BLOGS
Over 500,000,000 USERS

7. Numbers Don’t Lie
57% OF ACTIVE ONLINE USERS HAVE JOINED A SOCIAL NETWORK
55% HAVE UPLOADED PHOTOS
83% HAVE WATCHED ONLINE VIDEOS

8. Who is Using Social Media?
EVERYONE!

9. Who is Using Social Media?
PEOPLE OF MIDDLE AGE
ARE MOST “SOCIAL” GROUP
61% OF FACEBOOK’S
USERS HAVE AVERAGE
AGE OF 37
0-17 AGE GROUP WILL
CONTINIUE TO GROW AS
SCHOOLS BEGIN TO INTRODUCE
SOCIAL MEDIA INTO
THEIR CURRICULUM.

10. The Rules of Social Media
PARTICIPATION
CONNECTIONS
CONVERSATIONS
COMMUNITY
ACTIVE LISTENING

11. So Where Do You Start?
Every league should have a presence on Facebook, Twitter and YouTube. You can link all three platforms and manage from one site.

12. WWW.FACEBOOK.COM Sign Up! - Name, email address, password
Create page for
organization
- Sports/Athletics, page
name

13. WWW.FACEBOOK.COM Add an image Basic Info
- Logo or picture
Basic Info
- Tell people about the purpose of
the page
Promote page
- Suggest to your friends
Connect to Twitter
- Must already have account set up

14. WWW.FACEBOOK.COM Settings - Permissions – who can/cannot post
photos, videos, links

15. WWW.YOUTUBE.COM Sign up Need a Google Account - Username - Postal Code
- DOB
Need a Google
Account

16. WWW.YOUTUBE.COM Settings - Title - Visible?
- Tags (Tennis, USTA, JTT, etc)
Upload videos to
your channel

17. WWW.TWITTER.COM Sign Up Settings - Full name - Username - Password-
Settings

18. 14 out of 17 Sections have a Facebook page
Districts & CTAs are also getting involved!

19. Championship Pages

20. How Can Facebook & Twitter Help You?
The average Facebook user has 130 friends

21. How Can Facebook & Twitter Help You?
Twitter is the fastest
growing micro-blog
Reach far beyond your circle of friends
“ReTweets” are the key!

22. Social Media – Best Uses
Active listening
Real-time support
Viral marketing
Drive participation
Content distribution
Social branding

23. Social Media Links www.facebook.com/USTASouthern

24. YOU GOT QUESTIONS?
I GOT ANSWERS!

25. Facebook.com/katyroland
My Contact Info
Katy Roland
@katyroland
Facebook.com/katyroland