MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW.

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Presentation transcript:

MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

WHO WE ARE

Our Presenters Jenna Rogers M ARKETING M ANAGER C HANNEL P ARTNERS Brittney Holcomb D IGITAL M ARKETING M ANAGER T HE F INANCE M ARKETING G ROUP Alex Vasilakos M ARKETING D IRECTOR T HE F INANCE M ARKETING G ROUP INTRODUCTION MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

FACEBOOK

What is Facebook FACEBOOK MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW 1.15 billion users Difference Between Personal & Business Pages Develop Page Likes Increase Network Outreach Targeted Ads For Business Development Integrate & Track Using Analytics

The Why FACEBOOK MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Builds Positive Brand Identity Connect to potential customers Increase trust 82% of buyers say they trust a company more when it’s CEO or senior leadership are active on FB. And yet 36% of executives day their CEO either doesn’t care or cares little about the company’s reputation on social media (according to GroSocial) Increases SEO (search engine optimization) Drives Google to regard your website as more authoritative/important Increases traffic to your website Delivers better customer service Allows real–time communication + engagement with customers See first hand what is being said about your business

Tactics you should do with Facebook to market your business FACEBOOK MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Here are 4 essential tactics for success: Use Facebook Real Estate Wisely Visual is Vital Breaking through Edgerank What is Edgerank: an algorithm developed by Facebook to help determine which posts are displayed within the news feed, the algorithm is governed by three main variables: 1.Affinity or the relationship between two objects 2.Weight or the value of the interaction as determined by Facebook 3.Time decay or the recent of the object Raising affinity with fun, engaging, inspiring, highly shareable visuals. Tie content back to your offer/site

LINKEDIN

What is LinkedIn LINKEDIN MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW 300 million users Social Network For Business Professionals Personal vs. Business Pages User Target Search Increase Outreach & Business Development Consumer Research Custom Analytics System 2 new users joining every second!

The Why LINKEDIN MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Increased visibility for your brand Increases SEO Brings traffic back to your website Company pages are interactive Add rich media content Product offerings Network Through Groups Create Instant Authority With Your Own Group Recruit new talent

Tactics you should do with LinkedIn to market your business LINKEDIN MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Here are 3 essential tactics for success: Optimized business page and individual employee pages Search for conversations with LinkedIn Signal Engage with LinkedIn today, group, and your newsfeed It’s important to join relevant groups for engagement and to find lead opportunities LinkedIn Today is an aggregate of the top news around your connections and the companies you follow.

TWITTER

What is Twitter TWITTER MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW 550 million users Real Time Updates Tweets, Retweets, & Everything Between! Consumer Outreach Direct Communication Channel Promoted Posts/Ads Integrate & Track Using Analytics 215 million monthly active users

The Why TWITTER MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Connect with customers Customer feedback Find out what they like/dislike Network Branding Refine your brand Marketing Market products/services to more people for free News Twitter is the fastest outlet to spread news Share + learn updates about your company or industry

Tactics you should do with Twitter to market your business TWITTER MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Here are 3 essential tactics for success: Organic and Promoted Tweets A/B Test, measuring and optimize Keyword streams for listening

GOOGLE+

What is Google+ GOOGLE+ MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Over 1 billion users Own & Ranked By Google Personal, Business, & Community Pages Google ‘My Business’ Increase Local Search Integrate & Track With Analytics 359 million monthly active users

The Why GOOGLE+ MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Highest ranking for SEO Google ranks it’s social media platform higher than others Every Google+ post or business page is like it’s own webpage Activity level is irrelevant on Google+ Best option for social ads Direct customer interaction

Tactics you should do with Google+ to market your business GOOGLE+ MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Here are 4 essential tactics for success: Use a big bold cover photo and update it regularly Include keywords and relevant links to your about page Post often and optimize for best search results Build up your circles Hold regular Google hangouts and invite folks using the event invites Connect with other businesses Build your personal circles first Comment on and share other peoples content

YOUTUBE

What is YouTube YOUTUBE MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW 2 nd largest search engine Visual & Easily Digestible Content Has Higher ROI Upload Video Content For Businesses, Such As: Testimonials New Product/Service Highlights Infographic Videos How To’s & Tutorials Owned By Google Integrate & Track With Analytics Over 1 billion monthly active users

The Why YOUTUBE MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Creating original video content improves your SEO Video is shared regularly through social media and Video on your website enhances the quality of your site and entices visitors to stay longer Video is a powerful branding tool Video allows you to capture emotion and visual attributes that leave a lasting impression Video helps convey messages that can be lost through written information Opportunity Video is a highly sharable format Video is easy and inexpensive to produce

Tactics you should do with YouTube to market your business YOUTUBE MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW Here are 3 essential tactics for success: Optimize your channel YouTube is becoming its own search engine Optimize Individual Videos Encourage comments and subscribers We always forget that YouTube is no just a place to watch cat videos but it is a social network as well. Commenting, liking, and subscribing to other relevant videos/channels is a great way to generate engagement and traffic to your page.

THANK YOU