1. Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.

2. Build Community. Engage Clients. Add a ‘like’ What is a Facebook Page? It’s a way of building your audience and providing customer service. Launched in 2004 It has 1 billion registered users Over half of active userbase access Facebook on a mobile device You can add a ‘like’ button to your Website so customers can continue to follow your brand without being on your actual site What? Why?Getting started LinkMaintainConclusion

3. Build Community. Engage Clients. Add a ‘like’ What Facebook can do for you? Search Engines use social media signals such as Facebook Shares and Links on public Facebook Pages as metrics towards your site Authority. What? Why?Getting started LinkMaintainConclusion

4. Build Community. Engage Clients. Add a ‘like’ Why use Facebook? Boost online marketing performance. Think of a ‘like’ as an endoresement or a vote for content. This is a positive ranking signal Help build a link community, encourage citations and see more people generate brand searches after seeing your brand Socially Build trust - potential customers look favourably on brands if they see that their friends like and follow them What? Why?Getting started LinkMaintainConclusion

5. Build Community. Engage Clients. Add a ‘like’ Get started with Facebook. In only 3 steps. 1.Create a Personal Facebook Account 2.Start a Facebook Page for your Brand, Product, Local Business, Company, Cause or Community 3.Add a link to your Facebook Page on your Website to encourage customers to ‘link’ and ‘follow’ you What? Why?Getting started LinkMaintainConclusion

6. Build Community. Engage Clients. Add a ‘like’ This is how your page could look. What? Why?Getting started LinkMaintainConclusion

7. Build Community. Engage Clients. Add a ‘like’ Track your Social Media. Key metrics to Analyse in Social. Traffic Data - See how many visits social drives to your website through Google Analytics Follower Data - How many people are in your network and how are they growing Social Interactions - How are people interacting with, sharing and re-sharing your conent Social Content Performance - How is the content your producing on Social performing What? Why?Getting started LinkMaintainConclusion *Source: Google Internal Data. Last updated: July 2012.

8. Build Community. Engage Clients. Add a ‘like’ Measuring the impact of Facebook. Using Facebook Insights. Using the built-in data from Facebook Insights, you can see click-through rates on shared stories and the demographics of your Fans. You can also track metrics over time, including the size of your fan base, reach and effectiveness of your content, quality of likes and shares of your content. What? Why?Getting started LinkMaintainConclusion

9. Build Community. Engage Clients. Add a ‘like’ And finally... Facebook helps improve conversion rates and SEO results for Businesses. Participate in Social Media Communities Provides an engaging user experience Offers unique and differentiated content Builds your brand What? Why?Getting started LinkMaintainConclusion

10. Build Community. Engage Clients. Add a ‘like’ Thank you. If you have any queries or would like help setting up a Facebook Page please contact: [xxxx] www.[xxxx].com.au info@[xxxx].com.au