1. Social Media Strategies

2. Socialnomics Video

3. Markets are conversations Silence is fatal…. The Clue Train Manifesto – published 2000

4. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. - Wikipedia, 2009 What Is Social Media?

5. The Old World Product or Service Organization Customers

6. The New World Product or Service Organization BlogsRatingsReviews Social Net.

8. Changing Landscape Digital Identity Company Physical Identity Today Company Physical Identity Digital Identity Tomorrow

9. It’s a new world … prospects want to interact with you WHEN they want to and WHERE they want to are you easy to find?

10. The POWER of the Search Bar

11. Social Media is a Verb Tag Download Follow Link Share Search Find Converse Vote Rate Watch Review Listen Comment Post Discuss Upload

12. What Is Social Media? Social media is basically a conversation! Create – Share - Engage

13. There are a few…

14. Types of Social Media MySpace Facebook Bebo Orkut Linkedin Social Networking Sites Digg Technorati Stumbleupon Del.icio.us Social Bookmarking Sites Wikipedia Scribd Twitter Squidoo Gather Content Sharing Sites YouTube Flickr Photobucket Metacafe Last.fm Video/Photo/Music Sharing Sites Blogger Wordpress Moveable Type Yahoo 360! MSN Spaces Blogging Sites

15. Helped us rise in the search engines Generated qualified leads Reduced my marketing expenses Helped me close business Generated exposure for my business Resulted in new business partnerships Increased my traffic/subscri bers/opt-in list Helped us rise in the search engines Social Media has:

16. Listen & Learn Blog, Blog, blog Planning Social Media? Consumers rule Be authentic (Don’t only push content)

17. “More content has been created in the last 24 hours than since the beginning of time to 2003” Eric Schmidt – Ex –CEO of Google

18. Social Strategy Research & Market Analysis Listen and set goals Select Social tools Develop Content Strategy Interaction and Engagement Measure Find Audience & Influencers

19. The Big Five…

20. YouTubing The Search Engines Google Owns YouTube Often on the first page Often in the top positions Can be indexed and ranked within an hour of submission

21. 48 Hours of video is uploaded every minute resulting in 8 years of content uploaded per day! Demographic 18-54 years old mixed M/F 3 Billion videos are viewed per day 800 million unique visitors per month

22. Blendtec launches a YouTube video collection called “Will it Blend” which then turns into an online community with millions of followers (They have 6 of the top 100 viewed videos)

23. Will it Blend

24. Orabrush

25. Corning

27. have an info page about your business give people something cool to do/experience at your page build your pages into conversation hubs!

29. Age Marital status M/F Politics Key Words Run ads that show on people’s profile Google Pay Per Click doesn’t give demographic targeting like this…

31. World’s leading B2B Social networking site Prospects Customers Vendors/suppliers Partners Investors Peers Potential employees Network with :

32.  Create or join a group targeting your prospects, peers  Create or join a discussion topic  Poll people within LinkedIn  Research existing or potential employers/employees  Find investors, or companies to invest in  Seek expert answers  Conduct competitive intelligence  Sales call – pre planning Market Research is an often overlooked use of LinkedIn.

34. http://twitter.com/comcastcares Comcast uses Twitter to solve customer service issues – already solved over 18,000 issues via twitter.com

35.  Brand Page and Personal Use options  40-50 million users and growing quickly  Interesting functionality – circles  Improved search  Integration with Google Services

36. Conversation Community Content Three C’S

37. The End of Publishing

38. Putting it all together… Social Media and Social Ads Landing PagesKey Words Digital Ads Web Site

39. “Everything has changed except human nature – we like to cultivate and nurture relationships” “Social Media has just added scale” “We are now living in the worlds largest small town” Gary Vaynerchuck author of The Thank You Economy and Crush It!