Presentation on theme: "Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White."— Presentation transcript:
Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White Coordinator of Alumni Services SUNY Empire State College
What we will learn today … -Identifying Conversion actions -How to leverage social media -How to use FB ads -How to use Google Analytics -How to create a quick and engaging video -Website usability -Increasing the engagement factor
Your Part Feel Free to … -Ask questions -Share your best practices -Provide your input Let’s offer our alumni the best user experience possible with our alumni websites!
Let’s Get Started Where it all begins … What are your Strategic Conversion Actions? Let’s look at the higher education landscape.
Strategic Conversion Actions What do we want our audience to do? Office of Enrollment - Requests for info (leads) - Admission applications - Enrolled students Office of Student Services - Retention rate Alumni Relations (Advancement) - Donations - Info updates (email, phone) - Volunteers - Advocates - Add news - Refer students - Join Social Media sites
Facebook ads How many people use Facebook ads to engage alumni? -Promote a page -Sponsored story -Ad
Facebook Ad Takeaways -Allows you to target your graduates only -Can choose connected or not connected to page -Cost effective channel to increase FB page likes -CPM allows increased brand equity -Highly targeted and detailed reporting Use Facebook ads to market your Facebook page to your alumni and students to increase membership. Create targeted campaigns for your other key conversion actions such as donations, volunteers and info updates.
Google Analytics How many people use Google Analytics or similar for alumni website traffic analysis? - Identify top pages by page views and visits
Social Media Share Button Takeaway -SM share buttons allow your visitors to easily and quickly share your info through their social media networks -Trackable -Viral -Free -Don’t forget RSS Sharethis.com
Social Media Feeds How many people use SM feeds for website content? -Robust and interactive -Engaging -Promotes membership