1. Internet Marketing Strategies Post Harvey
Dr. Karen A. Loveland
Texas A&M University – Corpus Christi

2. What the heck are you trying to do?
Sell something online?
Build relationships with customers?
Generate leads for your salesforce?
Drive traffic to your physical store location?
Build your brand?
?????
No matter what you’re trying to do, your first step is to have a plan. Need Help? Consider Interns, Virtual Volunteers, Sharing Skills through Alliances

3. Internet Marketing Tools
Search Engine Optimization (SEO) – techniques to influence organic search results. Includes On-site and Off-site.
Paid Search (PPC) – the “sponsored results” on the top of side of a search engine results page (SERP).
Content Marketing – creating clever content that’s educational, inspirational and/or hilarious rather than promotional.
Social Media Marketing – engaging with customers.
Marketing – assist in purchase journey and convert customers into evangelists.
Mobile Marketing – SMS/MMS, in-app marketing, notifications.
Analytics – tracking visits, engagement, and conversions using metrics.

4. Free (or low cost) SEO strategies
Local search optimization
56% of local businesses have NOT claimed their free Google Business Listing
Other free listings include Bing, Yahoo!, Yelp, Merchant Circle, and many others.
Local business directories
Check maps to make sure your business location is accurate
Optimize page title and headline
SEO analyzer tools identify issues with site design such as bad content, loading speed problems and more.
Is your site optimized for mobile? Google and Bing (and others) offer free tools to test the mobile friendliness of your site.
Increase backlinks by networking with local businesses and industry-specific sites

5. Content Marketing Strategies
Create a video channel on YouTube
Shoot short “how-to” or “unboxing” or “just arrived” videos on your smartphone
Post short video-blogs with positive recovery stories
Blogging
Share your expertise related to products/services you provide
Collect customer testimonials
Visuals – infographics, charts/tables
Share, Share, Share
Share it yourself on your social media channels
Encourage/reward employees for sharing
Make it easy for customers to share

6. Social Media Marketing Strategies
Build Facebook page
Post relevant photos
Announce specials, changes to hours, new arrivals/menu items/services
Create a group and offer exclusive content to group members
Create profiles on other relevant social media sites
Twitter, LinkedIn, Instagram, Reddit, Pinterest, Google+
Recognize/reward employees for monitoring & participating in social media conversations
Stay Active
Comment on other posts
Share relevant info posted by others
Monitor review sites & respond to reviews of your business

7. Email Marketing Build a mailing list
Opt-in box on Web site, social media pages; request from in-store customers
Hold a contest/sweepstakes (check TX law)
Offer coupon/discount
Start referral program
MailChimp offers free tools for segmenting your list and automating marketing for up to 2,000 subscribers
Write an newsletter
Connect with influencers & potential evangelists

8. Mobile Marketing Tips SMS/MMS & Notifications
Add cell numbers to database & obtain permission
Use Clearstream or other free service to send mass texts to subscribers
Confirm appointments/reservations; reminders
Coupons
Set up mobile pay

9. Other tips Track everything that matters
Google Analytics to analyze website usage
Confirmation page for each call to action
Use call tracking for phone calls
Request feedback / reviews from customers
Read as much as you can
Online training/certifications
Check out your competition

10. Thanks for listening
Any questions?