…for Lawyers!

LINKEDIN FOR LAWYERS: 2015 Edition Matt Godson: Matt is the Co-CEO of Momentum Events & Momentum Names with a particular focus on legal event marketing, attendee acquisition and legal naming strategies Victoria Ipri: Victoria is a recognized LinkedIn™ consultant to individuals and companies, sought-after speaker, and author of several popular ebooks, most notably LinkedIn for the Clueless…and the Curious.

Cost Per Unit Large Scale / High Standardization Small Scale / High Complexity Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China Build your client base with strategic alliances Develop relationships with key people in specific industries Learn about/vetting clients, competitors, industries Job seeking Establish your credibility and expertise Grow a personal Internet presence beyond your firm’s website Maintain contact with people you actually know Top Goals

Cost Per Unit Large Scale / High Standardization Small Scale / High Complexity Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China Incomplete profile/lackluster headline and summary/written in 3rd person Little to no outreach with personal invites or status updates No group participation No Company page Ignoring the publishing platform 5 Common Lawyer Mistakes on LinkedIn

Cost Per Unit Large Scale / High Standardization Small Scale / High Complexity Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China Headline – The most important 120 characters Summary Section characters to describe your value Current/Past Work Experience – repeat keywords in titles and descriptions Website Links: Customize with actual company name, or use keywords such as Personal Injury Services Skills (Endorsements) List at least 10. Can list up to 50 - include keywords, actual skills and services Interests – Don’t talk about your golf game or pottery hobby. Insert a few main keywords instead. 7 Main Profile Areas For Keyword Optimization

Cost Per Unit Large Scale / High Standardization Small Scale / High Complexity Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China Home page: A friendly intro and high level overview of your business. Free advertising - post status updates, seen only by company followers, who can then share your messages to help spread your brand and engage with new followers. Paid advertising: Sponsored Updates, like status updates, seen on the Home page feeds of your network members. Graphics can be included. Careers tab: Paid option - reach out to passive and active job seekers. Usually a choice of large corps. Analytics: Provides metrics and trends consolidated into Updates, Followers, and Visitors. Visible only to page administrators. Beyond The Profile: The Company Page

Cost Per Unit Large Scale / High Standardization Small Scale / High Complexity Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China Find & Join: Search from Groups You May Like page or Search field at top of homepage Choose groups corresponding to real life – college and alumni groups, the American Bar Association Law Practice Division, local bar association, specialty groups like Matt has created Create Your Own: Complete fields on Create a Group page. Interests>Groups>Create a Group Decide on Open v. Closed Group Will you assign members as moderators? Creating and Populating Groups

Cost Per Unit Large Scale / High Standardization Small Scale / High Complexity Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China Publishing Platform The Backdoor to Connections Disable Notifications…new button Message up to 50 1st connections: Keep in Touch feature Deploy New Tools for Success

Cost Per Unit Large Scale / High Standardization Small Scale / High Complexity Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China Use Saved Searches & Receive Leads Automatically Leave Use The “People Also Viewed” Feature Turned On Use the Relationship Tab Create a library of follow up messages Export Connections Regularly Set Your LinkedIn Presence on Auto-Pilot

Cost Per Unit Large Scale / High Standardization Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China DON’T: …sync your – Class Action in Progress …click ‘connect’ except on profile - avoids standard greeting …stop growing your network – up to 30,000 connections! DO: …post regular status updates from profile and/or Company page …use Publishing platform consistently to build readership …support the efforts of others …use common tools in new ways – i.e. Field of Study Explorer CardMunch app on iPhone Dominate Your Practice Area Online

Cost Per Unit Large Scale / High Standardization Small Scale / High Complexity Craftsman Henry Ford The Industrial Revolution 20 th Century: 6 Sigma/Lean China 1. Who’s Viewed Your Profile – need Premium account to dig deep 2. How You Rank – against peers 3. Followers – Not Just Connections: Both Co page and personal 4. How Are Your Status Updates Doing? Keep Going! Track & Measure Your Efforts

Questions?