1. Creating a Professional Profile on LinkedIn Lucy Hawkins, Careers Adviser

2. Learning objectives Increased understanding of how LinkedIn can be useful Practical knowledge of the key aspects of profiles within LinkedIn Increased confidence in analysing the success of a LinkedIn profile Knowledge of how to manage a profile Knowledge of where to go for further help and information.

3. What is LinkedIn? An online, dynamic CV A professional social network A place to save your contacts A messaging system A way to be found A database of career information A jobs board

4. Who’s using it? 30m students (fastest growing demographic) 93% of recruiters Successful professionals Job seekers

5. How could you use it? Exploring options Alumni searches Keyword searches Joining groups Reading discussions Browsing jobs Job hunting Searching for jobs An online CV Being found by recruiters Finding informational interviews Managing contacts Connecting with peers, tutors Connecting with professionals you know Adding contact details

6. JOB HUNTING ON

7. What jobs are on LinkedIn? Lots, but not everything! Costs c. £190 to post a job

8. Are other job hunters on there? From the US, but a good indication... c.14,000 Oxford students and researchers use it

9. Job hunting with searches Job category in search with keyword(s) Use filters for location, company, connections... Save (optional) or click through

10. Job hunting with groups In job/ discussion tabs Free to post a discussion

11. THE PROFILE Job hunting Searching for jobs An online CV Being found by recruiters Finding informational interviews Exploring options Alumni searches Keyword searches Joining groups Reading discussions Browsing jobs

12. LinkedIn profiles Analyse the profiles you see: Are they credible? What makes them credible?

13. Anatomy of a profile page Headline (free editable text) Your link (customisable) Picture (a good idea)

14. Anatomy of a profile page Summary: packed with search keywords Manage (show, hide, accept) endorsements List skills

15. Anatomy of a profile page Quick summary of what you did Consistent with your CV Ask for recommendations Add rich media if you have some

16. Anatomy of a profile page No recommendations, but good for volunteer experience Add languages

17. Anatomy of a profile page Add ‘Education’ first Use optional ‘courses’ feature to add details of papers. Also optional – test scores, projects, publications

18. Anatomy of a profile page ‘Advice’ useful (set vacation message here) Organisations and (not shown) groups can be visible evidence of interests too

19. Anatomy of a profile page Following relevant companies or organisations can help to evidence your interests

20. EDITING YOUR PROFILE

21. Making it yours Your online ‘brand’ Professional?Innovative? Academic? Commercially aware? Credible? Creative? Fun? Motivated? Choose 3 adjectives for you... What edits would help this come across?

22. Editing your profile Change contact info Drag and drop to reorder sections Change picture Customise URL Add links Change tone/ detail / add keywords

23. Public profiles Control whether you appear in search results and to non- connections

24. Settings Go through each area in privacy and settings to: Control emails sent to you Control use of your data by others Control visibility of connections + lots more!

25. FINDING PEOPLE ON Job hunting Searching for jobs An online CV Being found by recruiters Finding informational interviews Managing contacts Connecting with peers, tutors Connecting with professionals you know Adding contact details

26. Finding people

27. Also, join the: Oxford alumni group Careers Service group Industry groups How can I find alumni?

28. Connecting with people If 2 nd or 3 rd degree connection, ‘get introduced’ is free Click ‘connect’, if you know them InMail – paid for message

29. Bespoke connecting message Make your connection feel valued Short, genuine and personal Say why you want to connect If not via profile, no prompt for this

30. LinkedIn Contacts (Advanced) Activate LinkedIn Contacts Add relationship notes Even on non- connections Get reminders of birthdays etc, store emails.

31. MANAGING YOUR PROFILE

32. Reviewing (termly?) Set a date Check and update the content Add/edit connections, groups, contact details Manage endorsements Ask for recommendations Decide if it’s fruitful

33. Alternatives to LinkedIn Specific professional social networks include: For academic research For creative industries For alumni mentors – Oxford Careers Network (although many also on LinkedIn)

34. Further questions welcome...! Exploring options Alumni searches Keyword searches Joining groups Reading discussions Browsing jobs Job hunting Searching for jobs An online CV Being found by recruiters Finding informational interviews Managing contacts Connecting with peers, tutors Connecting with professionals you know Adding contact details

35. Further help www.help.linkedin.com www.linkedin.com/studentjobs http://linkd.in/OxfordCareers Join groups for your industry Use our guide to Information Interviewingour guide to Information Interviewing Careers Appointment Careers Lounges

36. Quick Q&A:www.twitter.com/OxfordCareerswww.twitter.com/OxfordCareers Followwww.facebook.com/OxfordCareers Questions:www.linkd.in/OxfordCareers Videosyoutube.com/oxfordcareersservice www.careers.ox.ac.uk