1. Using LinkedIn
For your Job Search

2. The Difference between Today & Yesterday
Social Proof is a must!
Technology is your guide to a successful job search.
Social media allows you to find and reach out to connections, research and follow companies, find job leads, and seek professional advice.
79% of employers will look at an applicants’ online profile prior to hiring.

3. More than 347 million members in over 200 countries
30% of members in the U.S. geographical area
2+ new members join every second
67% of users = age 25-54
Your competition is likely using it
All Fortune 500 companies are registered on LinkedIn - 100% use it for hiring
45% of members are considered major decision makers for their companies
3 million active job listings
Completely business focused
Network with the right people in the right way
Relatively easy to get started AND use
LinkedIn operates the world’s largest professional network on the internet

4. Signing up for LinkedIn
Complete the form at
You will need:
First name
Last name
address*
Password (choose your own password)
*A professional address is the key requirement to establishing your social media profile.

5. Choose Basic Membership
Basic membership allows you to do everything you will need to do for your job search.

6. Understanding Your Homepage
Status: Update this box with messages, photos, and articles to your network. This will make you visible to those that know you.
Receive updates from your network, review articles based on your feed and interest, check out jobs you may be interested in, and connect with people you may know.
See who’s viewed your profile and posts

7. Basic Features
Search
Home
My Network
Jobs
Messaging
Notifications
Work Me
Account Settings
Help Center
View Profile

8. Edit Profile
Customize your public profile
Set Privacy Settings

9. Be sure your profile is complete and up-to-date
Build A Basic Profile
Follow the prompts
Be sure your profile is complete and up-to-date
Headline: should state the job(s) you want and what makes YOU
uniquely qualified to fill it.

10. Create a Headline
One of the most important aspects of your profile.
This tagline appears below your name and is the only information seen about you when a recruiter scans a list of search results.
Grab their attention by summarizing your story clearly and succinctly.
Think what makes your skills, experiences, or personality appealing to an employer.

11. Add Your Photo Must be a professional headshot
Profiles with a professional photo receive…
7x more visitors
6x more followers

12. Add A Summary
It’s crucial to write a powerful summary selection. Your summary should included what makes you uniquely qualified for the jobs listed in your headline – briefly (2,000 words or less).
Use keywords from job descriptions to weave into your sentences or include in a list of your specialties.
Include only facts – and support them with numbers and statistics where you can.
*FILL OUT YOUR PROFILE COMPLETELY

13. Add duties and accomplishments for every job, using keywords and being as brief as possible. Recruiters want to know what you’ve done. These descriptions will contain keywords used by recruiters when searching.
Be sure to list all relevant positions and companies. Recruiters will often search for people who have worked for a particular company. It also allows people to search for former colleagues.
*FILL OUT YOUR PROFILE COMPLETELY
Add Experience

14. Add Education Put most recent and/or notable education first.
Add relevant courses and activities/honors. Add grade and description (if needed).
Do not complete education section if you do not have an awarded degree (i.e. certificate, license, etc.).
*FILL OUT YOUR PROFILE COMPLETELY

15. Featured Skills & Endorsements
Add up to 50 skills
Show and/or Hide all or selected endorsements

16. You can decide to make endorsements visible or not
Featured Skills & Endorsements
Delete or change the order of your skills to highlight those you want to be seen first
You can decide to make endorsements visible or not

17. Featured Skills & Endorsements
Add new skills to profile suggested by network
Manage endorsements

18. Individuals with Skills on Profile are
13x more likely to have profile viewed

19. Recommend job seekers, then ask them to reciprocate.
Recommendations
To many potential employers, a LinkedIn recommendation is a reference in advance. This is one of the most valuable aspects of LinkedIn.
Try for at least one from each past company - Aim for at least three recommendations.
Prepare people to write about you by sending your resume or bullet points.
Recommend job seekers, then ask them to reciprocate.

20. Request Recommendations
You can ask your connections to write a recommendation of your work that you can display on your profile:
Navigate to the member's profile page.
Click the More icon in the top section of the profile, to the right of the picture.
Select Request a recommendation.
Fill out the Relationship and Position at the time fields of the recommendations pop-up window, and click Next.
You can change the text in the message field, and then click Send.
The Recommendations section of your profile is only displayed once you give or receive a recommendation that isn't hidden.
Note: You can request a recommendation from up to three connections at once. There's no limit to the total number of recommendations you can request or receive.

21. Request Recommendations
Personalize your request

22. Add Sections to Increase your Profile Strength
Add volunteer experience, honors and awards, organizations, publications or projects, etc.
Including direct links

23. 40X MORE LIKELY Users with complete profiles are
to receive opportunities

24. My Network
Click Connections > Add Connections

25. My Network – Making connections
1. Allow LinkedIn to search your account and invite those you know who are on LinkedIn.

26. My Network – Making Connections
2. Connect with connections’ connections. Contacts>Connections>Their Connections

27. My Network – Making Connections
3. “People You May Know” Add connections by clicking “Connect” * “Invite” sends to those not currently LinkedIn members and asks them to join

28. My Network – Making Connections
Personalize/customize your invitations – LinkedIn members are more likely to accept

29. My Network – Making Connections
Accept Connections

30. 1st connections lead to 2nd and 3rd degree connections
Have at least 50 connections or you look like you don’t have friends or don’t know how to use LinkedIn!
Your connections should represent your “real world” network. You can utilize them for recommendations and/or ask for inside introductions into a job or opportunity that you are interested in.
1st connections lead to 2nd and 3rd degree connections
Your network grows exponentially!!!
You can make connections with individuals you don’t already know. Be clear that you can connect on LinkedIn but cannot recommend people you do not know.

31. Join up to 50 groups Alumni Industry/field Interests Aspirational
Join LinkedIn Groups
Join up to 50 groups
Alumni
Industry/field
Interests
Aspirational
Local
Job search/Networking

32. Join LinkedIn Groups
Search for groups by name or keyword:
In the search box at the top of your LinkedIn homepage, type keywords or group name of interest and click Search.
On the search results page, click the Groups tab.

33. Join LinkedIn Groups
Browse groups recommended for you by LinkedIn:
Click the Work icon in the top right of your LinkedIn homepage and select Groups from the dropdown.
Click Discover at the top of the page to view suggested groups.

34. Other Benefits of Groups:
LinkedIn Groups
Other Benefits of Groups:
Connect to other group members
View Discussions, and join Discussions
Access job boards
Adjust Group Settings as needed
Recruiters will often scan groups looking
for good candidates – show them you are one by providing thoughtful answers and comments.

35. Why?
Completing your profile and building your network improves your relevancy ranking so hiring managers and recruiters can find you
Many companies are ONLY using LinkedIn to post employment opportunities
Resumes serve a very focused purpose and it’s more powerful when it’s very relevant; while LinkedIn profile is general purpose because there are many different reasons why people look you up on LinkedIn
People who have heard about you, people who want to connect with you, recruiters searching for potential candidates
To learn about you, including where you’ve worked, who you know, skills, education, talks you gave, etc.
To establish reasons for them to connect with you, contact you, determine next steps
LinkedIn is a place where you can tell your “whole” story and showcase a clear and cohesive picture of your “brand”
Update statuses; post interesting articles, thoughts, questions, etc.; follow new people; to maintain your online presence

36. Job Search Visit the Jobs Tab See Saved and Applied Jobs
Search for a job
Jobs you may be interested in
Fastest growing companies in network

37. Job Search Search Feature
Always use advanced search and enter additional paramaters
Save search and receive alerts

38. Job Search Results See job title, company and if you have someone in your network affiliated with company or you are connected to job poster.

39. Job Search – View Job Description and Apply
You can apply on company website or with LinkedIn Profile

40. Job Search –Job descriptions can include information about the company, similar job openings, and the job poster/current employees. ***Follow the company…

41. Job Search – Find connections at company by using “Search” feature.
Ask contacts for help…
Introduce to decision makers
Vouch for capabilities
Submit your resume to hiring manager

42. Follow Companies
Find Companies by using Search Bar/Box
Click Follow button to learn new hires, recent departures, job postings, current news, etc.

43. This product is partially funded by the MoSTEMWINs $19.7 million grant from the U.S. Department of Labor Employment and Training Administration. The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership.
Unless otherwise noted this MoSTEMWINs material by St. Louis Community College is licensed under a Creative Commons Attribution 4.0 International License.