7 Tips on Constructing a Linked Profile that Gets You Noticed Zelda Owens Managing Director, Glenmont Group

LinkedIn Statistics 500+ million people 10+ million active job listings  113,000+ GCs listed 67% in-house counsel check the platform actively Attorneys prefer LinkedIn to gather news, build expertise, and research outside counsel * Source: ABA TechReport 2018, American Bar Association

LinkedIn Usage by Lawyers 85% overall 99% - lawyers in firms of 10-49 lawyers or more than 100 lawyers 85% - lawyers in firms of 2-9 lawyers * Source: ABA TechReport 2018, American Bar Association

1. Focus Your LinkedIn Activities Create a compelling, memorable LinkedIn post Share content in a way that will grab the attention Consistency Depth of content Authentic desire to create conversations (not just content)

2. What Information is Important? Professional Photo Effective Summary Contact Information Impactful Content Page URL Key Words Degree and Honors Law License (In the “Certification” Section Sorority, professional organizations, etc. High Quality Status Updates and Reachouts

Example: Important Information LAW FIRM ATTORNEYS IN-HOUSE COUNSEL* Robust Profile Management Skills Problems You Solve** Litigation High-quality information Corporate Law Articles and updates Legal Writing Professional Announcements M&A Skills Published Articles & Interviews Legal Research Commercial Litigation Corporate Governance * Source: The 2019 General Counsel Landscape, Association of Corporate Counsel ** Beware of lawyer advertising rules in your jurisdiction

3. Whose Attention do You Want to Attract? Build Your Network Colleagues Future Employers Future Clients LinkedIn Groups Build Your Brand Articles – Original and Shared Comments in Groups

4. Why Maintain an Updated Page? Hiring Outreach Mentoring Professional Development Personally branded web presence Online resume

4. Why Maintain an Updated Page? Showcase their experience and expertise Connect with potential referral sources, Lawyers or other professionals Clients Source of information to support your practices, including both news and legal updates relevant to your area of practice Lead generation

5. When Should You Construct/Update Your Page? Now! When you change jobs When something noteworthy happens in your career When you have a new skill set When you publish an article, give a CLE, blog, record a video that would be interesting to your network

6. Become a Thought Leader Post/repost timely and meaningful status updates Engage with your network in a meaningful way To connect with C-Suite professionals, find something meaningful to mention in your Invitation note. Do NOT offer your services. “I see that 10 of our mutual connections are some of my closest colleagues. I’d love to connect with you as well.” “I use LinkedIn to network with alums from Brown. I’d love to connect with you.”

7. LinkedIn Do’s and Don’t’s Take the time to create a comprehensive profile page Spend time to connect with high- quality connections in the legal and corporate worlds Join LinkedIn Groups that have potential clients, and not just lawyers Connect with people from all schools, all jobs, and professionals in your neighborhood, family, children’s schools, etc. Link your LinkedIn account to Twitter DON’T LinkedIn is NOT Facebook! Post updates during business hours Leave your positions blank Use an unprofessional photo or leave the photo blank Ignore building a network Spam potential connections Post false information in your bio

Questions? LinkedIn/in/Zelda