Supporting Students with LinkedIn Robert Gelb International Opportunities Manager University of St Andrews Robert.gelb@st-andrews.ac.uk From Giphy: http://i.giphy.com/d2ZfAxXizPOWvr7W.gif

Supporting Students with LinkedIn Robert Gelb International Opportunities Manager University of St Andrews Robert.gelb@st-andrews.ac.uk

Expectations for the Session

Supporting Students with LinkedIn Starting Questions What’s the point? How do we all use it? Why do we need LinkedIn? Our main strategies Training, Integration Communication with Students Options to support students Key messages

What’s the point of LinkedIn? From Giphy: http://i.giphy.com/yIc91OCZSH8B2.gif

What’s the Point of LinkedIn? Student-to-Alumni Networking Alumni Interest-led University-to-Alumni Networking Sector Research Job Posting Company News & Communication

How do we use it? From Giphy: http://i.giphy.com/10dHotK4K8R0AM.gif

How do we all use it? Student training? Seminars, one-on-one, etc? Careers Staff? e.g. Making contacts at new companies Research? Group discussions, company pages Alumni Tool?

Why do We Need LinkedIn? From Giphy: http://i.giphy.com/12f3QqWF0LOd8Y.gif

Why do We Need LinkedIn? 400 Million+ Members 20 Million in the UK Recruitment tools are available Organic database with relatively accurate contact details 50%-80% of all jobs are not publicly advertised 80% Statistic from Wall Street Journal.

Our Strategies From Giphy: http://i.giphy.com/11NgJ812l6Q3As.gif

Our Strategies Student Training Student Connections Facilitation Seminars – etiquette, online safety, LinkedIn focus Research – Major players in an industry/location Workarounds – figure out emails, etc Photo-shoots Student Connections Facilitation Profile review Contacts Management

Our Strategies ‘Vetting’ Integration with VineUp Staff research Part of a wider social media probe into students’ online footprint (when asked) Starts discussion based around what is ‘professional’ Integration with VineUp Profile updates, more accurate information Staff research Company, industry, and alumni research

Communicating with Students From Giphy: http://i.giphy.com/B7sfAn7n9xi7u.gif

Communicating with Students Touch-point LinkedIn profile check Ask if the student has an account. If so, look it up during the meeting Encouraging best practices of LinkedIn Have on-hand examples of good and bad profiles Using LinkedIn while advising Highlight good discussion groups, showing research best practices, etc

Communicating with Students Incorporate LinkedIn into wider networking strategy International Students & Specific Interests Targeted alumni research Alumni Tool

Alumni Tool From Charles Hardy, LinkedIn

Shout-Out: Marielle Kelly Well-written and clear Includes online resources and advising aids Available here.

Summary & Final Thoughts LinkedIn: Establishing the importance and usefulness to students Useful not only for Students making connections, but in wider advising and sector research Further thinking: Using LinkedIn as a knowledge tool; purchase of Lynda.com Charles Hardy, LinkedIn Education & Engagement Lead, Europe

Robert Gelb robert.gelb@st-andrews.ac.uk From Giphy: http://i.giphy.com/RxR1KghIie2iI.gif