1. Learning Center Webinar Series Strategies for Alumni Associations Using Presenting: Molly Wasko, PhD Email: mwasko@uab.edu www.linkedin.com/in/mwasko

2. Enhanced opportunities through better connections About the presenter

3. Enhanced opportunities through better connections How do we stay connected with our students once they graduate?

4. Enhanced opportunities through better connections Learning objectives The purpose of this session is to provide you with an overview of how to leverage LinkedIn® as an integral part of your alumni strategy. Topics include: How to effectively use LinkedIn® to find lost alumni How to effectively use LinkedIn® to engage with alumni and build stronger alumni communities Understand the strengths and weaknesses of LinkedIn® as a research platform

5. Enhanced opportunities through better connections Agenda What is LinkedIn® Why LinkedIn® is relevant to you What kind of alumni are on LinkedIn® Best tools for using LinkedIn® College Alumni Application Advanced Search Premium Accounts Groups Personal Connections Limitations of LinkedIn® and how HEP can help

6. Enhanced opportunities through better connections What is Source: http://marketing.linkedin.com/audience

7. Enhanced opportunities through better connections What is Source: http://marketing.linkedin.com/audience

8. Enhanced opportunities through better connections Why you need employer data on alumni Reporting Pressures: Need tracking Higher education accreditation Greater accuracy and transparency Regulatory Pressures: Need Data Higher Education Scorecard What’s a degree worth? Financial Pressures: Need Alumni More reliant on alumni giving Public criticisms over tuition hikes

9. Enhanced opportunities through better connections Why does this matter to you? There are 54 million people with college degrees in the US, but universities have no idea how to contact about 65% of them. And given that the average giving amount is $100 per alum, that’s $3.5 billion dollars in lost potential! About 10% of employers offer matching gifts, so add another $350 million dollars in lost potential. But most alumni are not even aware of this benefit, and those who are aware are significantly more likely to give.

10. Enhanced opportunities through better connections Current Methods Exit Surveys: 30-40% Mail & Home Phone: 10% Email Campaigns: 35% Events, collect cards etc. 50% Enhanced opportunities through better connections

11. Raise your hand if you have an updated alumni page with your alma mater…… Why should matter to you?

12. Enhanced opportunities through better connections Raise your hand if you have an updated LinkedIn profile…… Why should matter to you?

13. Enhanced opportunities through better connections Alumni on <1% 7% 15% 26% 28% 37% 33% 50% Source: internal data analytics

14. Enhanced opportunities through better connections Alumni on Source: internal data analytics

15. Enhanced opportunities through better connections So, how can you get started… 1.LinkedIn® College Alumni 2.Advanced Search 3.Premium Accounts 4.Groups 5.Personal Connections

16. Enhanced opportunities through better connections 1. LinkedIn® College Alumni

17. Enhanced opportunities through better connections 1. www.linkedin.com/college/alumni You can change the school name using the drop down

18. Enhanced opportunities through better connections 1. www.linkedin.com/college/alumni Drill down on a specific date range

19. Enhanced opportunities through better connections 1. www.linkedin.com/college/alumni These are actually hyperlinks, so you can target alumni searches

20. Enhanced opportunities through better connections 1. www.linkedin.com/college/alumni Allows you to see the LinkedIn profiles of your alumni… … one by one

21. Enhanced opportunities through better connections 1. www.linkedin.com/college/alumni Let’s go live now and see it in action www.linkedin.com/college/alumni

22. Enhanced opportunities through better connections 2. Advanced Search

23. Enhanced opportunities through better connections 2. Advanced search

24. Enhanced opportunities through better connections 2. Advanced search

25. Enhanced opportunities through better connections 2. Advanced search You can enter the name of the alumni you’re seeking

26. Enhanced opportunities through better connections 2. Advanced search Make sure you add your university name too….

27. Enhanced opportunities through better connections 2. Advanced search You may have to try a few different versions of school name: St. John’s; Saint John’s; SJU

28. Enhanced opportunities through better connections 2. Advanced search Location also fun. Make sure it’s “anywhere” if you are searching globally. You can add a zip code if you want to target.

29. Enhanced opportunities through better connections 2. Advanced search You can also drill down by industry

30. Enhanced opportunities through better connections 2. Advanced search Let’s go live now and see it in action www.linkedin.com/in/mwasko/

31. Enhanced opportunities through better connections 2. Advanced search Great tool to see more profile information than may be available through the public profile link….

32. Enhanced opportunities through better connections 3. Premium Accounts

33. Enhanced opportunities through better connections 3. Premium accounts

34. Enhanced opportunities through better connections 3. Premium accounts

35. Enhanced opportunities through better connections 3. Premium accounts Comparing account types www.help.linkedin.com

36. Enhanced opportunities through better connections 3. Premium accounts Who’s viewed your profile

37. Enhanced opportunities through better connections 3. Premium accounts

38. Enhanced opportunities through better connections 3. Premium accounts Premium search fields

39. Enhanced opportunities through better connections 3. Premium accounts Freebies

40. Enhanced opportunities through better connections 3. Premium accounts Premium search a great place to start, but still need to do more research…

41. Enhanced opportunities through better connections 4. LinkedIn® Groups

42. Enhanced opportunities through better connections 4. LinkedIn® groups Can be a great way to maintain alumni communities

43. Enhanced opportunities through better connections 4. LinkedIn® groups What groups are out there about your school?

44. Enhanced opportunities through better connections 4. LinkedIn® groups How many are out there…

45. Enhanced opportunities through better connections 4. LinkedIn® groups You have no control over which ones come first…

46. Enhanced opportunities through better connections 4. LinkedIn® groups Find out who owns the group by viewing the Group Profile

47. Enhanced opportunities through better connections 4. LinkedIn® groups Reach out and see if they will work with you if this is a critical group

48. 4. LinkedIn® groups Enhanced opportunities through better connections Your group page is not the same as your “Company” page

49. 4. LinkedIn® groups Enhanced opportunities through better connections A Company Page/Profile is where you can post news/events, but targets employees

50. 4. LinkedIn® groups Enhanced opportunities through better connections …and also allows “Followers”, so you can encourage alumni to follow the “company”

51. Enhanced opportunities through better connections 4. LinkedIn® groups There currently is no “University” page

52. Enhanced opportunities through better connections 4. LinkedIn® groups Let’s check out Groups and Company Pages live…

53. Enhanced opportunities through better connections 5. Personal Connections

54. Enhanced opportunities through better connections 5. Personal connections

55. Enhanced opportunities through better connections 5. Personal connections

56. Enhanced opportunities through better connections 5. Personal connections

57. Enhanced opportunities through better connections 5. Personal connections Add a personalized message, include your alumni group name and encourage them to join

58. Enhanced opportunities through better connections 5. Personal connections

59. Enhanced opportunities through better connections 5. Personal connections

60. Enhanced opportunities through better connections 5. Personal connections

61. Enhanced opportunities through better connections 5. Personal connections

62. Enhanced opportunities through better connections 5. Personal connections

63. Enhanced opportunities through better connections 5. Personal connections

64. Enhanced opportunities through better connections 5. Personal connections

65. Enhanced opportunities through better connections 5. Personal connections - Pros You can export your connection information: Name Email Current Position Current Employer

66. Enhanced opportunities through better connections 5. Personal connections - Pros You can also see their connections!

67. Enhanced opportunities through better connections Downsides to LinkedIn®

68. Enhanced opportunities through better connections Downsides with college alumni 1.LinkedIn® College Alumni 2.Advanced Search 3.Premium Accounts 4.Groups 5.Personal Connections

69. Enhanced opportunities through better connections Downsides with college alumni You can’t see full names of non- connections

70. Enhanced opportunities through better connections Downsides with college alumni You can’t download data - have to go through profiles 1 by 1

71. Enhanced opportunities through better connections Downsides with college alumni You have no idea how this person links back to your alumni records

72. Enhanced opportunities through better connections Downsides with college alumni You can have more than 1 affiliation to the university – these are non-overlapping networks

73. Enhanced opportunities through better connections Downsides with college alumni Education is entered in “free form” fields, so people can type whatever they want

74. Enhanced opportunities through better connections Downsides with advanced search 1.LinkedIn® College Alumni 2.Advanced Search 3.Premium Accounts 4.Groups 5.Personal Connections

75. Enhanced opportunities through better connections Must search and click on each person one at a time Downsides with advanced search

76. Enhanced opportunities through better connections For generic searches, like zip code, the amount of info is limited

77. Downsides with advanced search Enhanced opportunities through better connections Limited terms that you can search on with basic account

78. Enhanced opportunities through better connections Downsides with College Alumni 1.LinkedIn® College Alumni 2.Advanced Search 3.Premium Accounts 4.Groups 5.Personal Connections

79. Downsides with premium accounts Enhanced opportunities through better connections Expensive and hard to measure return on investment

80. Enhanced opportunities through better connections Downsides with groups 1.LinkedIn® College Alumni 2.Advanced Search 3.Premium Accounts 4.Groups 5.Personal Connections

81. Enhanced opportunities through better connections Downsides with groups It may be hard to get a group strategy organized for the university

82. Enhanced opportunities through better connections Downsides with groups You need activity in order to motivate people to engage

83. Enhanced opportunities through better connections Downsides with groups If you make the group “private” you have to manage membership

84. Enhanced opportunities through better connections Downsides with personal connections 1.LinkedIn® College Alumni 2.Advanced Search 3.Premium Accounts 4.Groups 5.Personal Connections

85. Enhanced opportunities through better connections Downsides with personal connections LinkedIn ® is a person-to-person network

86. Enhanced opportunities through better connections Downsides with personal connections Alumni might not be appropriate for your professional network

87. Enhanced opportunities through better connections Downsides with personal connections If you switch jobs, you take your LinkedIn ® contacts with you

88. Enhanced opportunities through better connections Downsides with personal connections Must comply with LinkedIn’s User Agreement

89. Enhanced opportunities through better connections Downsides with personal connections Must comply with LinkedIn’s User Agreement

90. Enhanced opportunities through better connections Downsides with personal connections Must comply with LinkedIn’s User Agreement

91. Enhanced opportunities through better connections Downsides with personal connections Must comply with LinkedIn’s User Agreement

92. Enhanced opportunities through better connections How HEP Can Help

93. Enhanced opportunities through better connections How HEP can help HEP’s EmployerFind service now includes LinkedIn® profiles to find out where donors/alumni are now, where they work AND LinkedIn® URLs so you never lose touch

94. Enhanced opportunities through better connections How HEP can help 1. Provide us with a list of alumni 2. We match to LinkedIn profiles 3. We combine data sources to provide alumni tracking and analytics

95. Enhanced opportunities through better connections How HEP can help Current Location Current Industry LinkedIn URL Current Position Current Employer

96. Enhanced opportunities through better connections How HEP can help We also pull this information from the Education Fields so you see match data Current Location Current Industry LinkedIn URL Current Position Current Employer

97. Enhanced opportunities through better connections How HEP can help We return this data to you in an Excel file so you can easily upload into current systems

98. Enhanced opportunities through better connections Providing an integrated solution Determine match eligibility and append current match policy guidelines to your donor database 24/7 access to proprietary and international data about key constituents Append up-to-date employer names and job titles to your donor records using LinkedIn® & 100+ data sources

99. Enhanced opportunities through better connections How to contact HEP for more info

100. Learning Center Webinar Series Strategies for Alumni Associations Using Thank you!