Stats, Strategy and Facebook for Business
Why Focus on Facebook? 750 million 50% login 130 friends 700 billion minutes per month Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month
Why Focus on Facebook?
Facebook Secret Facebook Algorithm
ReThinking Marketing Old Paradigm vs. New Paradigm 4000 Message a Day
Old Paradigm Marketing Old Paradigm Folks Use Internet Like This: – Controlled Mediums – One-Directional – Corporate – Distant
New Paradigm Marketing New Paradigm Folks Use Internet Like This: – Transparent – Informal – Collaborative – Conversational
The Party
Bull Horn Guy
Lumberjacks and chainsaws
Strategy - What to Say? Use the {Status5P} Technique Projects Pictures People (who are you working with) Places Pose a question
Projects
Lead!
Posts a New Ball (Project)
Pictures
21 - Photo - Question - Timeliness
Engagement
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People
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Places
Engagement Places
Pose a Question
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Pose a Question 32 Engagement
What Else to Post? Promote Your FRIENDS!!!!! First Date Questions (Brandon Frazier) Testimonials Contests Fan of the Week Donations Give Away
Give Aways 34
Customer Service 35
Tagging
Tagging is an Art Form –Tag Friends/Photos –Tag Locations if they have a page –Tag People – 8000 Rule
Engagement Exposure to Industry leader and Exposure to his network of followers
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Always/Never Guidelines Always: Picture Respond ‘Prosonal’ Consistency
Always/Never Guidelines Never Never respond angry to an angry Fan Never JUST talk about your business. Never be afraid to post SOMETHING.
Stand Out Custom Pages – Capture leads – Sell items on Facebook – Promote your services – Capture s – Schedule Services – Display Videos – Embed PayPal – Embed Messages, Podcasts, Sermons – Embed a book or chapter – Embed Downloadable Items (Papers, Pamphlets, Photos) – Redemption Programs
Examples of Standing Out
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Case Study – Bowling Balls 126% increase in New Page Likes 18% increase in total Page Likes Over 671,000 gross impressions (an increase of 93% over the previous month) Over 5,900 total page interactions. Over 900 total consumer commitments to buy the product (before it is available) totaling over $185,000 of gross sales 300 Followed Through 30% Redemption rate $58,500
Why People “Like” you Interact with your audience – don’t just tell facts! If it is a business I would give a referral to Business I frequent. Because I know someone For a business - because I'm interested in their 'deals.‘ A product or service that is valuable Friend suggested. Believe in their ‘cause’.
Why People “Un-Like” you Regular Negative Updates Trash Talk (Foul Language) Complaining Political/Religion Spammer (all about me) Over Posting Any of the Below: – Spamming my wall with their crap. – Tagging me in their 2011 Calendar. – Creepy profile picture. – Logo as their picture. – Complaining about their life/job all the time.
Dangers
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Conclusion Frequency – Remember Facebook is About Activity and Engagement Tools – Tagging – Photos – Videos – Notes – Promote Your Friends – 3 to 1 Ratio For Business – Customized Pages
Questions?