1. It's a Counter-Invasion!!!!
Social Media
It's a Counter-Invasion!!!!

2. Ahem…well…social media…err.
What is Social Media?
Ahem…well…social media…err.

4. Wikipedia definition
Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings

5. Or Is it?

6. Kind of, Sort of….
Social Media is actually a conversation, an exchange, an interaction, a brainstorming session, a debate, a toast, and a million things more……
That is brought about by……

8. Let’s make it simpler
The Internet is facilitating a fascinating global conversation among people, a conversation that moves with lightning speed.
Markets and customers are getting smarter.

9. It’s a conversation between….
Your
customers
employees
investors
competitors
fans
anyone in the world who has
internet access and an opinion

10. Social Media is powered by
social networks
news and book marking
blogs
video and photo sharing
wikis
virtual reality
social gaming
podcasts, RSS

11. People are into social media
73% active users have read a blog
45% have their own blog
39% subscribe to an RSS feed
57% belong to a social network
55% upload & share photos
83% have watched videos online

12. MAKE SOCIAL MEDIA TOOLS WORK FOR YOU!!!

13. Social Networking Do Create a page to promote your brand
Point fans to your company blog
Encourage discussion
Explore targeted advertising opportunities
Don’t
Create a page and abandon it
Try a hard sell approach
Censor comments
Spam your friends/fans with frequent messages; you’ll frighten them away
Post false information

14. Blogs Do Post regularly Encourage discussion and feedback
Ask bloggers from the company to contribute
Respond to customer queries
Post reviews of the products from industry experts or customers
Don’t
Write press releases. Write about something real and exciting
Delete fair but critical comments
make your users register to comment – they won’t bother
Let complaints go answered

15. Virtual Reality Do Create interest for real world activities
Do thorough research to visualize your brand in this fantasy world
Be creative – if someone uses your product, have them turn into a fluffy animal, or dance and sing, or speak a language they can’t for 30 seconds. Elvish?
Mae Govannen?
Don’t
Just do the same old thing; experiment with your brand since it’s a fantasy world

16. Myths about Social Media
It’s for kids.
Youtube features cat videos. I don’t want to cheapen our brand by posting there!
I have a facebook account. I got it covered.
It’s a fad. It won’t last.
If we delete all the nasty comments, no one will know.

17. Social media can help your brand if you are smart about it.

18. 95 Theses from the Cluetrain Manifesto
Markets are conversations.
The Internet enables conversations that were simply not possible in the era of mass media.
These networked conversations are allowing for powerful new forms of knowledge exchange and social organization.

19. Markets are getting smarter, more organized, better informed.
Participation in a networked market changes people fundamentally
Companies must come out of their ivory towers and speak in a human voice
Companies must share the concerns of their communities
If you want us to talk to you, tell us something. Make it interesting for a change.

20. We want to talk…not be made to listen.
Traditional corporations may view our networks as confusing but we are organizing faster than they are.
We have better tools, new ideas and no rules to slow us down!

21. I FINALLY GET IT! I’M SO HAPPY!!!
THANK YOU
I FINALLY GET IT! I’M SO HAPPY!!!