1. Today’s course Handouts can be found at: www.learninglibrary.com/handouts What’s Next in Social Media Top 5 Trends To Turn Your Social Empire into Gold

2. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Agenda 1.Facebook Pages become a Paid Channel 2.How to be an Instagram Hero 3.How Video Makes you Human 4.The importance of Dialogue: The Art of the Question 5.Social ROI http://socialmediatoday.com/margaretmurphydidit/2420986/10-social-media-trends-summer-2014

3. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Facebook = Paid Channel Once upon a time….You could post on your Facebook Page and people would see it. Along came the evil EdgeRank Algorithm (a.k.a. Newsfeed Algorithm) and hid 80% of the content. What do we do now?

4. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Facebook = Paid Channel To get any content out today, you must engage in Paid Advertising, which essentially makes Facebook a Paid Marketing Channel instead of an organic one What you post is still critical, and we’ll get to ideas on how you can keep on rocking it with content in a minute – so there is hope!

5. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Facebook = Paid Channel Tips on advertising on Facebook: 1.Never “boost” content – this algorithm is very weak, and is not effective

6. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Facebook = Paid Channel Instead to go Create Ad (or Advertise Page, depending on what Facebook calls it today) and choose “Promote Page Post”

7. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Facebook = Paid Channel Select as many photos as you can! Make sure you either own or purchase the photos or you could end up with a big fine

8. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Facebook = Paid Channel When running a Page Likes ad, be very selective on where and who you choose to receive your ad Use the various Interests, Behaviors and Demographics to laser-focus your ad

9. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Instagram Growing at 1,500% per year Two options: – Photos – Videos Videos get 15x the shares of videos on Facebook so…what are you waiting for?

10. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Be an Instagram Hero Tips on using it like a pro: – Use at least 3 hash tags (#realestate, #newlisting, #neighborhood, #lovelife, #home, etc.) – Connect with Facebook and Twitter Edit Profile Include your profile Choose the gear box and scroll to Share Settings Connect with Facebook Page or profile and Twitter Ensure notifications are one

11. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Be an Instagram Hero Take your brand places – Post images in the neighborhoods in which you sell – Take a picture: tell a story (clients, testimonials, etc.) Explore hash tags and find new followers Do short videos about where you are, what you’re up to, or a short tip of the day

12. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Be an Instagram Hero Engage other users because when you share their stuff, they’ll share yours Track your results using Statigram.com (it’s free!) This could be YOU!

13. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Become a Video Powerhouse Video makes you instantly more approachable and real Want to be the resident expert? Yup, it’s video Create a regularly scheduled program that people can come to expect You’ll get more shares than on any other type of content

14. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Become a Video Powerhouse Videos get more shares than anything else online including on these networks: – YouTube – Instagram – Facebook – Twitter – LinkedIn

15. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Become a Video Powerhouse Make your videos short but valuable Tell a short story Provide a tip of the day Create a new one each week Post them on all your networks and your website, too!

16. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Dialogue = Being Social Conversations don’t happen when you spam or “splat” people In Facebook, your posts get special attention when you ask a question There is an art to asking a question though!

17. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Dialogue = Being Social Conversation 101: – Voting: Which do YOU choose? – Fill in the blank – Lifestyle related questions: What’s your weekend fave go-to? What’s your favorite kitchen appliance? What’s the 1 st thing on your bucket list? We all have one! – Like and Share… – One word to describe…

18. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Social ROI Social ROI is the most elusive element for any marketer so how do we measure it? Everything we know about it is WRONG!

19. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Social ROI To quote Gary Vaynerchuk: – If you’re willing to invest the time, and the effort, and learn the platforms, and you have the natural talent…you can score a book deal, help your clients achieve their goals. – Social ROI is not about the tools – it’s about the mechanic using the tool!

20. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Wrapping up To thrive on Facebook, use paid ads Video is king – everywhere from Instagram, to Facebook and beyond Have conversations – real ones – because they lead to real clients Your ROI on social media is only as good as the mechanic and his/her message

21. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Rebecca’s Contact Info For any questions, comments and horror stories about your social media program find me here: Twitter: @bexmountain Facebook: www.facebook.com/ImpetusConsulting (or just type in my name…my Page will show up)www.facebook.com/ImpetusConsulting LinkedIn: www.linkedin.com/in/bexmountainwww.linkedin.com/in/bexmountain Email: Rebecca@impetusconsulting.caRebecca@impetusconsulting.ca Any and all questions are welcome!

22. Today’s course Handouts can be found at: www.learninglibrary.com/handouts Thank you for attending! The Webinar Summit has been brought to you by REALTOR® University’s School of Professional Development &Continuing Education