Presentation on theme: "Marketing nsp products"— Presentation transcript:
1 Marketing nsp products How to get the word out about the New Products
2 Marketing the products Find different ways to get the word out – ask friends who run a businessHerbal HoursCreate a video testimonialPrepare an blast to your customers or send a postcard to them (postcard on Resources/Business Section of website)Write a blog post about itInclude in your newsletterBook some Trade ShowsHold an Open House and Product samplingLunch & Learn at a Networking Event, Business, etc. – Guest speakHand out Business GuideHandout 16 ways to advertise and brainstorm ideas….
3 SOCIAL MEDIASocial Media – links on our website…use this to learn more about marketingGoogle Hangouts – do a live meeting to promote the product / Virtual PartyFaceBook Q & A – Promote a specific time (one hour) that you will be on Facebook (your business page) and you will be happy to answer any questions they have about the new product. Promote it at least a week in advance to get people excited about it. Do draws for product at the end.Google Hangouts document…Online Marketing ToolsFacebookFind all of the information you need to create a Facebook Business Page. Click on the links below.How to Create a Facebook Business PageAdding a Profile Picture and Cover PhotoFilling Out Facebook’s About SectionFinding Content to Post on FacebookFacebook's Advertising GuidelinesTwitterTwitter Basics PowerPointSocial Media BasicsArticles61 Social Media Tools to Help Build Your BusinessPinterest, Instagram, and Google+ BasicsVideo tutorialsINFOGRAPHICS that you can cut and paste and put on your facebook pages.
4 FACEBOOKGet testimonials of people that have tried the products and put on FacebookPromote the specials that will be happening to all your clientsAttach video to a Facebook post or blast
5 The 7 musts of marketing 1) Advertising 2) Direct mail 3) Corporate literature – brochures, fact sheets, promotional pieces4) Public Relations – speaking events, lunch and learns, etc.5) Personal contact – word of mouth marketing6) Market education – trade shows, speaking engagements and education based marketing7) Internet – websites, efforts and affiliate marketing
6 ADVERTISINGIt must be distinctive –must stand out – identity is everythingCapture attention with a screaming headline- the headline should give a benefit of focus on the prospect by using “you” or “your” instead of focusing on yourself.After your headline hooks them, your body copy has to keep them reading. Body copy must focus on your prospect, not on you. Next each sentence should unfold the story you want to tell and make the prospect want to read on. It should be benefit oriented. Don’t tell me what it is. Tell my why it is valuable.Include a call to action. Sale promotion, coupon in bottom right hand corner of the ad increased response.
7 Direct mailUse colour in your mailings. Have a message on the outside of the envelope – call to action. Stand out – don’t look like a bill - make it like an invitation.Send a Postcard but make it a bigger size so it stands out.Mail out your newsletter with the product info in it
8 Corporate literatureMake sure you have fact sheets in your possession.Make sure you have postcards printed of the new products so you can hand them outHave your business cards ready to go at all timesHave a car decal on your car so people know that they can buy Nature’s Sunshine products from you.
9 Public relationsOffer to do a free workshop at a community centre, yoga studio, fitness centre, your bank, your chiropractors office, massge therapist, etc.You are adding value to their business and promoting your own
10 Personal contact PICK UP THE PHONE AND TALK TO PEOPLE! Most powerful form of communication is having a live conversation with someone.Pretend you just started your Nature’s Sunshine business all over again and you need to get the word out to every single person you know!
11 Market education Trade Shows & Market Education Get noticedDrive trafficCapture leadsGet noticed. Have a nice display of product and wear your Nature’s Sunshine shirt. Have marketing material to giveaway.Drive traffic – have free giveaways, discount on a consultation, etc.Capture leads – have a form they fill out to get into the draw OR book a consultation with you that day to get in the draw
12 internet Internet Support capture leadsbuild a relationshipinteract as much as possibleoffer a webinarconvert traffic to salesDrive people to your website– sign up for my monthly newsletter filled with great information, feature product of the month, etc. Offer them information that will help them.If you provide pertinent information, they can forward it onto their friends and then their friends will know who you are and could be potential clients.