242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Versioning Overview

© 2010 MediaMind Technologies Inc. | All rights reserved What is Smart Versioning? ▸ A feature that allows you to create an ad with dynamic elements in it. Content of the elements can be updated at all times (even at run time). ▸ Allows you to direct different messaging to different target audiences (can use targeting, retargeting and optimization).

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning – Single Version Image Text Smart Ad Text AD 1 AD 2 AD 15 ….. Image Text Smart Ad Image Text Smart Ad …

© 2010 MediaMind Technologies Inc. | All rights reserved What is Smart Versioning? Useful for: ▸ Updating live ads (same ad, content changes over time) ▸ Localization (multiple ads for different languages/ URLs) ▸ Save costs (less reliance on the creative shop)

© 2010 MediaMind Technologies Inc. | All rights reserved Single Versioning Image Text Smart Ad PreviewPreview for an Single Versiong Ad

© 2010 MediaMind Technologies Inc. | All rights reserved What is Mass Versioning? ▸ A feature that uses dynamic elements that can be updated at all times, and allows you to build a mass number of ad versions. ▸ Can be created by pulling in a Data Feed from an external source, or by using an Excel. ▸ Allows using Dynamic Retargeting in addition to the regular targeting & retargeting capabilities. * Dynamic Retargeting saves up to 10 values per user, and can receive any value (allows for keeping track of an unlimited number of pages/products viewed by a user).

© 2010 MediaMind Technologies Inc. | All rights reserved Mass Versioning Image Text Smart Ad Version 4 Version 20,000 ….. PreviewPreview for an Mass Versiong Ad

© 2010 MediaMind Technologies Inc. | All rights reserved Single Versioning vs. Mass Versioning Single Versioning ▸ Useful for low-spend markets. ▸ Or for creative shops that need a production tool. ▸ Or when localization (use of different languages) is needed. Mass Versioning ▸ Useful for large-scale campaigns that need to target hundreds/thousands of ad versions to specific users. ▸ Useful for clients who want to populate content using Data Feed. ▸ Allows for the use of Dynamic Retargeting.

© 2010 MediaMind Technologies Inc. | All rights reserved What is a Catalog Ad? ▸ Special kind of a Mass Versioning ad. ▸ Allows the display of multiple products in the same ad. ▸ Supported by Reports Allows for seeing how each unique product performed in the reports. One product (i.e., version) in the MV ad. Catalog Ad with 3 products

© 2010 MediaMind Technologies Inc. | All rights reserved How do we create these ads?

© 2010 MediaMind Technologies Inc. | All rights reserved Process for Creating a Versioning ad 1. Define the placeholders for all of your dynamic elements on the stage 2. Define the Smart items and their settings 3. Upload the ad to the MediaMind platform 4. To create a MV ad: Switch from ‘Single version’ to ‘Multiple Versions’ mode

© 2010 MediaMind Technologies Inc. | All rights reserved Process for Creating a Catalog Ad 1. Define the placeholders for all of your dynamic elements on the stage 2. Define the Smart items and their settings 3. Define instances for each product 4. Adding the SmartVersioning component 5. Preview then upload the ad to the MediaMind platform

© 2010 MediaMind Technologies Inc. | All rights reserved Multiple Versions View ► Available after switching from ‘Single Version’ view Note: In case the ad was created as a “Smart Versioning Catalog”, the “Multiple Versions” view will automatically be shown when entering the SV tab.

© 2010 MediaMind Technologies Inc. | All rights reserved Multiple Versions View ► The user has the option to define the different settings for the smart items. These definitions will be applied to all versions.

© 2010 MediaMind Technologies Inc. | All rights reserved How do we create versions in an MV ad? 1.Upload MV Ad from Workshop (V 4.2 and up) 2.Switch to “Multiple Versions” 3.Populate Versions: a. Import Excel File b. Subscribe to data feed 123

© 2010 MediaMind Technologies Inc. | All rights reserved Data Feed Support Process ▸ Involves an offline process of exchange of information between the client (advertiser), the agency, and MM. Training Zone HomeTraining Zone Home > MediaMind Internal > Mass Versioning ▸ Sometimes requires the involvement of Custom Development (who need to convert the client’s original XML to a format that MM can read). ▸ Thus, takes longer to set up than creating ad versions through Excel.

© 2010 MediaMind Technologies Inc. | All rights reserved Thank You!