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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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Presentation on theme: "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."— Presentation transcript:

1 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Initiative/ Macquarie Bank Vanya Jakovljevic | Sales Manager A/NZ July 31 st 2010 MediaMind overview

2 © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Company Overview ▸ Products & Features ▸ Creative Showcase ▸ Research ▸ Coming up… Agenda

3 © 2010 MediaMind Technologies Inc. | All rights reserved Fyi: Eyeblaster is now MediaMind Technologies. Company Overview History / Heritage

4 © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Management Tools Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimization Open Workflow Actionable Analytics Streamlined Ad Serving

5 © 2010 MediaMind Technologies Inc. | All rights reserved Technology Applied Direct Response Campaign Brand Campaign Search Campaign Other Marketing Website Social Media Content

6 © 2010 MediaMind Technologies Inc. | All rights reserved The technology you use, makes a difference on how effectively you engage consumers all text is lower case “ ”

7 © 2010 MediaMind Technologies Inc. | All rights reserved Addressing Online Potential Smart Versioning and Sequencing Smart Versioning/ MediaMind Rich Media Sequencing

8 © 2010 MediaMind Technologies Inc. | All rights reserved Consumer’s Want Information Searching for information Visiting your site Interacting with ads Responding to other offers Interacting social content

9 © 2010 MediaMind Technologies Inc. | All rights reserved The worst mistake businesses can make in modern marketing to slip off the radar is allowing customers

10 © 2010 MediaMind Technologies Inc. | All rights reserved The Power of Tagging

11 © 2010 MediaMind Technologies Inc. | All rights reserved Tag Placement Campaign landing pages Unfinished lead forms Homepage visits Email campaigns Social media feeds with Twitter & Facebook Search results Interactions Video plays Impressions Dwell

12 © 2010 MediaMind Technologies Inc. | All rights reserved Automatic Success Driver

13 © 2010 MediaMind Technologies Inc. | All rights reserved Optimisation and Conversion Rate Source: Eyeblaster Research. Data: Q1 2009 to Q4 2009 Finance

14 © 2010 MediaMind Technologies Inc. | All rights reserved Targeting and Retargeting Version A Version B Version C Version D

15 © 2010 MediaMind Technologies Inc. | All rights reserved Combining Metrics ▸ Measure search results and display results in the same view ▸ Input other channels analysis for better synergy ▸ Company KPI goals sit side by side with the results of the interest driven from the campaign Campaign Data Website data Other Marketing Campaigns 000

16 © 2010 MediaMind Technologies Inc. | All rights reserved Data Un’silo’ed Search Campaign Begins Display Campaign Begins Rich Media Campaign Begins

17 © 2010 MediaMind Technologies Inc. | All rights reserved ? draw a users attention do you How

18 © 2010 MediaMind Technologies Inc. | All rights reserved Smart V Time Behavourial Data CaptureGoogle Map API Contextual Ads

19 © 2010 MediaMind Technologies Inc. | All rights reserved User Response

20 © 2010 MediaMind Technologies Inc. | All rights reserved High Dwell increases brand related search Brand Related Search

21 © 2010 MediaMind Technologies Inc. | All rights reserved Site Traffic High Dwell increases site traffic by

22 © 2010 MediaMind Technologies Inc. | All rights reserved Brand Engagement High Dwell more page views longer time on site High Dwell more page views longer time on site

23 © 2010 MediaMind Technologies Inc. | All rights reserved High Dwell leads to high Conversion Rate

24 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved The Impact of Dwell Higher Dwell Rate is linked to higher Conversion Rate Source: Eyeblaster Research. Data: Q1 2009 to Q4 2009. Worldwide Dwell Rate Conversions Rate

25 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Adding video to Rich Media nearly doubles Dwell Time, and increases Dwell Rate by 29% Campaign Booster Performance of Rich Media with and without Video Source: Eyeblaster Research. Data: Q1 2009 to Q4 2009, Worldwide. Dwell Time Dwell Rate

26 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved HD increases attention and retention by ~17% HD Video Ads HD Video Performance Source: Eyeblaster Research. Data: Q4 2008 to Q3 2009, Worldwide. Attention Dwell Rate Retention Video Fully Played Rate

27 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved © 2010 MediaMind Technologies Inc | All rights reserved

28 © 2010 MediaMind Technologies Inc. | All rights reserved Consumer Stages of Purchase ▸ Automotive purchase stages ▸ At each stage there is need that must be met ▸ Micro-messaging to individual stages Increases relevancy of the product Consumer 'chooses' the message by the their previous actions InspirationExploration ResearchComparison PersonalizationExperience LocatePurchase 2009 Volkswagen Study ’13 Behaviors of Purchase and Ownership ‘

29 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Managing Dealers

30 © 2010 MediaMind Technologies Inc. | All rights reserved Message variation by dealer location Dynamic Insertion

31 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Ad UK Birmingham SUV Free 3/yr service £5,000 off model Coupe Free 10k/mi service Typical 0% APR London Sedan Free 10k service 0% APR Coupe Cash Back No interest for 3 yrs EdinburghSUV Free 3/yr service £3,000 off model France Sedan Coupe Convertible Germany SUV Sedan Coupe Managing the details ▸ Manage templates for dynamic insertion ▸ Assist in set-up strategy ▸ Monitor campaign for potential errors (before they happen)

32 © 2010 MediaMind Technologies Inc. | All rights reserved Message variation by dealer location Dynamic Insertion Dynamic Insertions

33 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Managing the details Ad San Diego, CA SUV Cash Back O % Interest Sedan Cash Back 0% Interest Convertible Cash Back 0% Interest Greensboro, SC Truck Sedan Convertible Denver, CO SUV Truck Sedan ▸ Manage templates for dynamic insertion ▸ Assist in set-up strategy ▸ Monitor campaign for potential errors (before they happen)

34 © 2010 MediaMind Technologies Inc. | All rights reserved Summarising recommendations Smart Versioning and Sequencing Rich Media Sequencing Smart Versioning/ Global Service

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