1. © 2008 Eyeblaster. All rights reserved Adapt to higher relevance, lower costs Smart Versioning:

2. © 2008 Eyeblaster. All rights reserved Live Update / Fresh Content Localization Targeting / Creative Optimization It all requires additional creative versions And means more production Time & Costs

3. © 2008 Eyeblaster. All rights reserved How do you do boost performance? And track everything with Eyeblaster Analytics!  Container strategy = buy blocks of media, update creative live  Easy production of multiple ads = More efficient campaigns  Creative Optimization = More effective campaigns  Local relevancy (Geo-Targeting)  Market relevancy (localization)  Targeted relevancy ( behaviorally sequenced)  Optimized Relevancy (by performance)  Creative Relevancy (Multi creative strategies)  Localize creative for language, cultural norms, etc…  Simplify process for local agencies; save production time  Maintain creative integrity  Create Flexibility  Enhance Relevancy  Global / Pan Regional Campaigns Eleblaster global data show that campaigns using Smart Versioning dramatically outperform static ads in Interaction, Dwell Time, Expansion and Video Started rates. Eyeblaster Analytics Bulletin #2 Keep it Fresh!

4. © 2008 Eyeblaster. All rights reserved Versions in just 2 steps! 1.Developer builds Smart Versioned ad in Flash  Any ad format can be Smart Versioned (standard, polite, expandable, etc)  From the Eyeblaster Workshop, upload ad to ACM or bundle for distribution 2.Versions are easily created in moments on the platform  Copy Smart Versioned ads across placements, campaigns or accounts  For pan-regional or even global campaigns, send ad to local teams  Pull reports from platform in a way that best suits local markets

5. © 2008 Eyeblaster. All rights reserved Build dynamic ads in a snap In Flash, developers can automatically scan new or existing ads to make any element dynamic: text attributes | Images |Video |Sound |Flash |Etc… Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plug-in

6. © 2008 Eyeblaster. All rights reserved Uninvited.jpg   coming soon Chiller  From ACM anyone can make versions

7. © 2008 Eyeblaster. All rights reserved

8. Language localization w/ Smart Versioning 1.Creative group builds dynamic ad in Flash 2.Regional media agencies localize by language & variables 3.Localized ad is attached to flight 4. Eyeblaster Analytics provide performance data to version level English Swedish Chinese Other… German Korea Creative Group Version Reports Local Media Agencies Smart Versioning

9. © 2008 Eyeblaster. All rights reserved Smart Versioning slashes production costs w/o Smart Versioning = $48,500= $3,500 x + x + $3,500 production costs for master ad $1500 production costs per version 30 number of versions $3,500 production costs for master ad $ 0 production costs per version 30 number of versions w/ Smart Versioning

10. © 2008 Eyeblaster. All rights reserved creativezone.eyeblaster.com email: phone: Smart Versioning

11. © 2008 Eyeblaster. All rights reserved Smart Versioning… in action Creative updates are a snap!