1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Visual Analytics

2. © 2010 MediaMind Technologies Inc. | All rights reserved With Visual Analytics it’s quick and easy to analyze your campaign’s performance © 2010 MediaMind Technologies Inc. | All rights reserved

3. © 2011 MediaMind | A division of DG | All rights reserved Visual Analytics – Performance Report With Visual Analytics you can: ▸ Compare any two metrics side by side over the same time period, using different types of graphs (line, bar, pie, etc.). ▸ Compare metrics for multiple sites, campaigns, placements, ads etc. ▸ View a breakdown of data from different perspectives (media, creative, media buy channels, etc.) ▸ Compare your campaign’s data with industry and MediaMind benchmarks and averages. ▸ Customize your workspace with filters, color themes, and more. ▸ Add notes to your graphs and share them with colleagues.

4. © 2011 MediaMind | A division of DG | All rights reserved Visual Analytics – Performance Report ▸ Visual Analytics currently includes performance data with the most commonly used metrics: ▸ Delivery ▸ Interactions ▸ Conversions ▸ ROI ▸ Visual Analytics has better refresh rate – 5 times a day

5. © 2011 MediaMind | A division of DG | All rights reserved Ori© How does it work? Select campaign(s) Go to main view Customize your view

6. © 2011 MediaMind | A division of DG | All rights reserved Select Your Campaigns ▸ In the Select Campaigns window, you can select one or more campaigns from the same advertiser. 1.Select the advertiser. 2.Select the campaigns. ▸ Campaign types include: ▸ Display ▸ Search ▸ Global (GCM) – one campaign at a time 1 2

7. © 2011 MediaMind | A division of DG | All rights reserved Select Your Campaigns (cont’d) ▸ Here you can get an overview of your campaigns with information and selected metrics, such as Start Date, Served Impressions, Delivery Rate, etc. ▸ To narrow down the list of campaigns, you can filter and sort the list. ▸ Select campaign types (display, search global) ▸ Select live, idle campaigns, or campaigns not started ▸ Search for campaigns by name or ID ▸ Sort columns by campaign name, start date, etc. Click here to choose which columns to display, their order, and grouping options

8. © 2011 MediaMind | A division of DG | All rights reserved A Quick Guide to Visual Analytics Campaign Performance Visualization Area Data Summary Data Table View Timeline graph Comparison graph Other analytics tools Timeline graph Comparison graph

9. © 2011 MediaMind | A division of DG | All rights reserved How is the Data Presented? ▸ There are two kinds of graphs: ▸ Timeline: Displays the selected metrics on a yearly/quarterly/monthly/weekly/daily timeline. ▸ Comparison: Displays a comparison between the selected metrics, for selected items in the table. 1.Select up to 2 metrics to include in the graphs. 2.Choose the graph type (bar, line, etc.) 3.See the data in a timeline and/or a comparison view. 4.You can select a data resolution of days, weeks, months, quarters or years. 1 2 3 4

10. © 2011 MediaMind | A division of DG | All rights reserved How is the Data Presented? ▸ Highlights (Summary Line) 1.See a summary of the data level you are in. 2.Customize the highlights – choose which metrics you want to see. 3.Compare your data with MediaMind and industry benchmarks and averages 1 2 3

11. © 2011 MediaMind | A division of DG | All rights reserved How is the Data Presented? ▸ Data table 1.Customise and filter the table view. 2.Sort the table by one or two columns. 3.Choose how much data to see. 1 2 3

12. © 2011 MediaMind | A division of DG | All rights reserved Relationships between the Modules ▸ You can always see 2 data levels – a summary and a breakdown. ▸ For example: Campaign totals in the timeline graph and a summary of the same totals with benchmarks in the summary line. The breakdown to sites will appear in the comparison graph and in the data table. Similarly, you could see sites and placements in the same manner. Campaign totals Sites

13. © 2011 MediaMind | A division of DG | All rights reserved Relationships between Different Modules 1.Drill down to the next level using the data table or the graph. The entire view will change accordingly. To drill down/up data levels: ▸ In the data table, click on an entity (campaign for example). ▸ On a comparison graph, click on an entity. 2.Sorting the data table will also affect the comparison graph. Click on a column header to sort the table. 3.Choose what entities (e.g., sites, placements) to see in the comparison graph* using the checkboxes in the data table. *Note: The timeline graph will not be affected by this selection 1 2 3 1

14. © 2011 MediaMind | A division of DG | All rights reserved Digging Deeper – A Detailed Feature List

15. © 2011 MediaMind | A division of DG | All rights reserved Top Toolbar Navigate between different levels using breadcrumbs Customize: Data Hierarchy Conversion tag settings Export Graph settings Date range Last update Select campaigns Control graph view, date resolution, and graph type Choose graph metrics

16. © 2011 MediaMind | A division of DG | All rights reserved Selecting a Date Range ▸ You can select a date range using both the “date range button” or by using the “zoom in” option. Left-click on the graph to enable the zoom options. ▸ The date range will affect all data on the screen including the Highlights.

17. © 2011 MediaMind | A division of DG | All rights reserved Compare Periods ▸ Analyse two periods - Analyze one metric across two time periods on the timeline graph. Note: This feature only works within one campaign.

18. © 2011 MediaMind | A division of DG | All rights reserved Customize Your Graphs 1.Customise the colors in your graph, for example – to suit the colors of your advertiser. Use MediaMind’s default themes or save one of your own. The saved theme will be available for all the users in the account. 2.Show benchmarks and averages ▸ MediaMind industry benchmark: Displays MediaMind's industry benchmark for the period highlighted in gray. In parenthesis, you can see the difference between your data and the industry’s benchmark. ▸ Advertiser benchmark: Displays the benchmark for all campaigns for this advertiser for the period highlighted in gray. In parenthesis, you can see the difference between your data and the advertiser’s benchmark. ▸ Advertiser average: Displays the average for all campaigns of the selected advertiser for the report period. In parenthesis, you can see the difference between your data and the average for the advertiser. This is for all campaigns, and not just the selected ones in the table. ▸ Show notes 1 2

19. © 2011 MediaMind | A division of DG | All rights reserved Add Notes for Yourself and Colleagues ▸ Add your own notes to the timeline graph and share it with your team members. ▸ You can also add personal notes, not viewable by others.

20. © 2011 MediaMind | A division of DG | All rights reserved Filtering Conversions ▸ Filter in conversion tags that are relevant for the campaign with the new filtering floater. ▸ Your filters will affect all data displayed, including the graphs and data table. ▸ With the new floater you can: ▸ See the number of conversions per tag. ▸ Search by ID or name. ▸ Choose which conversion attribution settings to use.

21. © 2011 MediaMind | A division of DG | All rights reserved Filtering Conversions for Global Campaigns ▸ For Global campaigns, all of the conversion tags, both for global and local campaigns, will be available in different tabs.

22. © 2011 MediaMind | A division of DG | All rights reserved Export Your Data

23. © 2011 MediaMind | A division of DG | All rights reserved Export Your Data ▸ Export all the visible data to an image file or to Excel. ▸ You can select which modules you want to include. ▸ When exporting to Excel, you can also include: ▸ Notes ▸ Legend ▸ Report’s settings (date range, advertiser, campaign, etc.) ▸ Agency’s logo (entails additional costs)

24. © 2011 MediaMind | A division of DG | All rights reserved Include a number of predefined reports in one visual report using hierarchies !

25. © 2011 MediaMind | A division of DG | All rights reserved Selecting the Best-Suited Hierarchy ▸ Hierarchies let you see different breakdowns of the data, and will lead to different data levels when drilling down using the graph/data table. ▸ Choose between 3 different data hierarchies: ▸ Media/search ▸ Cross-channel ▸ Creative Note: A global campaign will have its own hierarchies including the segmentation breakdown.

26. © 2011 MediaMind | A division of DG | All rights reserved Selecting the Best-Suited Hierarchy ▸ The media hierarchy is similar to the hierarchy in the Delivery Summary report Advertiser -> campaign -> site -> placement -> ad ▸ The creative hierarchy is similar to the hierarchy in the Creative Comparison report Advertiser -> campaign -> ad name -> site -> placement -> ad ID ▸ The media view changes according to the campaign type – display/search

27. © 2011 MediaMind | A division of DG | All rights reserved GCM Hierarchies ▸ Global campaigns have their own hierarchies according to the setup ▸ Regions hierarchy:

28. © 2011 MediaMind | A division of DG | All rights reserved GCM Hierarchies ▸ Language hierarchy

29. © 2011 MediaMind | A division of DG | All rights reserved Thank You!