242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Ad Serving & Campaign Management Partnership MediaMind / ING November 10 th, 2010 Carolyn Bollaci – Country Manager A/NZ Simon Holt– Sales Manager A/NZ

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Monitor v1.0 Eyeblaster Universal Tags Eyeblaster Workshop for Flash v1.0 Excel Based Trafficking Eyeblaster Analytics v2.0 Campaign Monitor v2.0 HD Video Support Eyeblaster Creative Zone Channel Connect 4 Search Eyeblaster Workshop for Flash v2.0 Excel trafficking for conversion tags Channel Connect 4 Mobile Custom Report Builder Smart Versioning MediaMind – New Ad Serving Platform 2007 2008 2009 2010 MediaMind’s Commitment to Agencies Omniture Integration Billing Connect Continual Innovation

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Media Agency Creative Agency Advertisers Search Emerging NetworksDisplay MediaMind: Addressing Digital Advertising Challenges ConsumersAgenciesMediaMindMedia Suppliers Resolves fragmentation Overcome noise Integrated reach Impact & relevancy Optimization Addresses inefficiency

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimisation MediaMind Architecture Open Workflow Actionable Analytics Streamlined Ad Serving

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind platform architecture Management Modular, Scalable and Open Platform PlanCreateTrafficTargetDeliverAnalyze Performance Application Servers Content Servers Analytics Database Open Interfaces Multi- Datacenter Distribution Rich Media Display Search Video Mobile

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Predefined Reports Predefined Reports Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder & Service Custom Report Builder & Service Making Data Actionable Campaign Monitor

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Instant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time data Campaign Ready, Set, Go Campaign Monitor is your window to the campaign

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform 1-Click PowerPoint Full summary of campaign metrics Customizable content Complete with tables and graph Back

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved 25 predefined reports Grouped into 8 categories - makes it easy to use For agencies, publishers and creative shops Predefined Reports - Made to measure + Embedded Benchmarks + Graphs + Embedded Benchmarks + Graphs

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Custom Report Builder - Mix & Match Select the metrics you need Mix delivery, engagement and conversion data in one report User guidance to achieve quick results Easy manipulation of data

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Excel Plug-in - Slice and Dice Quickly perform advanced analysis Play around with the data Pivot tables with all the account’s data Actionable results are immediate

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Custom Reporting Service Tailored reports built for unique needs Define data structure Define required format Define filtering options Your list of custom reports available on-line

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Data Feed Service MediaMind Integrated Platform Aggregated Daily Data feed (Standard or Custom) Cookie Level Data – Parallel to MediaMind’s own raw data

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Visual Analytics & Dashboards Improve access to the abundance of information Create simplified on-screen information analysis On-line Advertiser presentations and reports More frequent data aggregation

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Channel Connect for Search Consolidate Your Search & Display Data Cross-Channel Overview Search & Display — All in One Place Explore the Touch-Points between Channels

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Cookie window and path enhancements Track up to 100 events in the conversion path Set up to 6 different cookie windows & attribution combinations Up to 100 events Time Day 30252015105Day 0 Conversion Imp 100Imp 7Imp 6Imp 5Imp 4Imp 1Imp 2 Imp 3 Click Window (30) Impression Window (10) Group 3 Click Window (20) Impression Window (10) Group 2 Click Window (15) Impression Window (10) Group 1

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Integrated Platform Custom attribution models Built to specification Research driven attribution for every touch point along the path Animation if needed Is “Fade - very fast”

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Introducing the visible impression metric Only counts if ad is viewable for 1+ seconds What is Visibility? 728x90 300x 250 Above the fold Below the fold User browser screen (current viewed area) Unit SizeImpressionVisible 728x901Yes 300x2501No On page load Unit SizeImpressionVisible 728x901Yes 300x2501Yes After user scrolled   

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved Available in: –Analytics reports: Delivery Summary, Campaign Summary –Analytics tools: Custom Report Builder Visibility Reporting Number of recorded impressions = 500,000 Visible impression rate = 100,000/500,000

CONFIDENTIAL © 2010 MediaMind Technologies Inc. | All rights reserved The proportion of impressions that were intentionally engaged with by touch, interaction or click. Visibility - How can you use this? Understand quickly how often your ads are seen Understand the impact on ROI Report source: CRB

© 2010 MediaMind Technologies Inc. | All rights reserved Animation if needed Is “Fade - very fast” Meant for other non-interactive media Creative Wear Out Difficult to find mass relevancy Mass-messaging is an out dated concept

© 2010 MediaMind Technologies Inc. | All rights reserved Geo-targeting Publisher keyword targeting Easy target audience set-up Targeting Audience data Re-targeting Retail catalog Dealership Versioning Mass Versioning & Optimization Speed to market Localization Reduce production costs Creative Production

© 2010 MediaMind Technologies Inc. | All rights reserved Easy dynamic creative campaign set-up ▸ Easy drag and drop functionality ▸ Set rotation, select audience parameters or geography controls ▸ Apply on a single placement, a few placements, or the entire campaign

© 2010 MediaMind Technologies Inc. | All rights reserved Retarget and Optimize Messages 1. Ad served 2. Interaction - (click) 3. Different ad re-served (message optimized) 4. Load several offers to optimize to best performing

© 2010 MediaMind Technologies Inc. | All rights reserved Keyword Targeting and Optimization ▸ Target based on publisher keyword ▸ Optimize on best performing model, offer, etc. per keyword group Hybrid Four wheel drive

© 2010 MediaMind Technologies Inc. | All rights reserved Optimize among 1000’s of products 1.Stream products into served ad 2.Consumer browses & chooses product 3.On next ad call, most popular product is highlighted

© 2010 MediaMind Technologies Inc. | All rights reserved Creative optimization built within ad serving ▸ Set the right parameters to the campaign Create custom delivery groups (multiple versions, audiences and products) Set audience targeting and optmization variables Control frequency capping ▸ Assign delivery groups directly to placements

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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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