1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Limor Nadav-Greenberg| Solution Specialist January 2011 Complex Use Case Examples

2. © 2010 MediaMind Technologies Inc. | All rights reserved Curve your way to success Boxes graphic is a single separate element placed on top of picture and groups

3. © 2010 MediaMind Technologies Inc. | All rights reserved Solving Real-World Cases

4. © 2010 MediaMind Technologies Inc. | All rights reserved Case No. 1 Macy’s want to use multiple products in a banner and retarget based on on-site activity. Macy’s would like to upload a database of about 4,000 products to the system. They want to retarget users with using the following flow: a. User visits Macy’s site b. User adds an item to their shopping cart c. User abandons the shopping cart d. User sees a MediaMind ad e. The product they had in their shopping cart is displayed in the banner. What would you recommend that they do?

5. © 2010 MediaMind Technologies Inc. | All rights reserved Recent Site Visits 1. 2. 3.4. 1. Consumer visits web property 2. Audience is tagged 3. Audience is found again, via exchange or premium 4. Message is retargeted incorporating the previously viewed products Consumer browses through the various products… Product “A”Product “B”Product “C”Product “D” A.B. C.D.

6. © 2010 MediaMind Technologies Inc. | All rights reserved Boxes graphic is a single separate element placed on top of picture and groups Logo with white text place on top ALL LARGE TEXT Make sure the Character spacing is set to “tight” or “very tight” And make sure ALL lowercase © 2010 MediaMind Technologies Inc | All rights reserved Avoid using the Glow effect on large texts. Instead, use Drop Shadow, with 75%-80% opacity. Use mildly and sparingly… Thanks!

7. © 2010 MediaMind Technologies Inc. | All rights reserved Case No. 2 Discover Campaign Summary: Feb-Apr 2011, we are looking to run a campaign across 4 travel partners - Orbitz/Cheaptickets, Expedia, TripAdvisor and Sojern - with an objective to increase awareness that the Discover Card is accepted in specific international countries. We are targeting US consumers who are searching for travel info and/or booking travel to a list of 38 destinations. Essentially, we are 100% destination- targeting this campaign to the specified 38 countries.

8. © 2010 MediaMind Technologies Inc. | All rights reserved Boxes graphic is a single separate element placed on top of picture and groups Logo with white text place on top ALL LARGE TEXT Make sure the Character spacing is set to “tight” or “very tight” And make sure ALL lowercase © 2010 MediaMind Technologies Inc | All rights reserved Avoid using the Glow effect on large texts. Instead, use Drop Shadow, with 75%-80% opacity. Use mildly and sparingly… Thanks!

9. © 2010 MediaMind Technologies Inc. | All rights reserved What complex use cases have you encountered?

10. © 2010 MediaMind Technologies Inc. | All rights reserved Even with all the great MM upgrade and SVP enhancements, you may still encounter cases that we do not cover…

11. © 2010 MediaMind Technologies Inc. | All rights reserved Understand the client's needs ▸ What do they really want to achieve?

12. © 2010 MediaMind Technologies Inc. | All rights reserved Guide Them ▸ Find the best way to get them there (they don't always know how to do it)

13. © 2010 MediaMind Technologies Inc. | All rights reserved © 2010 MediaMind Technologies Inc | All rights reserved

14. © 2010 MediaMind Technologies Inc. | All rights reserved How can we make more people choose the stairs?

15. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!