1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved January 8th, 2012 Analytics and Channel Connect for Search Service Pack

2. © 2011 MediaMind | A division of DG | All rights reserved Service Pack ▸ New Benchmarks New Benchmarks ▸ Time Zones in Analytics Time Zones in Analytics ▸ CC4S UI Changes CC4S UI Changes ▸ A Reminder about Disabling and Untracking A Reminder about Disabling and Untracking ▸ New Error Messages New Error Messages ▸ More Help More Help

3. © 2011 MediaMind | A division of DG | All rights reserved New Benchmarks The benchmarks in the system were updated with data from Quarter 4, 2010 to Quarter 3, 2011. The benchmarks can be found in: Predefined reports Excel Plug-in

4. © 2011 MediaMind | A division of DG | All rights reserved Office Time Zones ▸ The time zone specified in the office settings will be automatically applied to the analytics time zone for new accounts. ▸ This will save time and confusion in the reports.

5. © 2011 MediaMind | A division of DG | All rights reserved Office Time Zones

6. © 2011 MediaMind | A division of DG | All rights reserved Channel Connect for Search

7. © 2011 MediaMind | A division of DG | All rights reserved Updated and Improved Interface Feature: UI changes have been implemented in Channel Connect for Search. Benefits: The UI has been updated and is now aligned with the MediaMind platform. Enhancements include export options, filters, updated error messages, etc.

8. © 2011 MediaMind | A division of DG | All rights reserved UI Changes in the Search Accounts List Filters were added Last Update was removed Modified toolbar Standard list options includes export 2 new columns

9. © 2011 MediaMind | A division of DG | All rights reserved UI Changes (cont.) Refresh is now called More Refresh campaigns list is now Sync Search Campaigns A reminder – what does Sync Search Campaigns do? New search campaigns will be added to the search accounts list In tracked campaigns, all keyword URLs will be redirected to MediaMind and tracked. Once tracked, search events will be included in the path to conversion. Syncing the search campaign(s) may entail API charges.

10. © 2011 MediaMind | A division of DG | All rights reserved Conversion calculation Search Data (e.g., clicks, impressions) Keyword URLsAction Not included in path to conversion Not retrievedBack to OriginalDisable Not included in path to conversion RetrievedBack to OriginalUntrack A Reminder – Disabling vs. Untracking Disabling an account - Keyword URLs are restored to their original formats and no search data is retrieved. This account's keywords are no longer included in conversion calculations. Untracking an account – Campaigns are excluded from conversion calculations.

11. © 2011 MediaMind | A division of DG | All rights reserved UI Changes – List 2 new columns for account and SE campaigns level: Last Sync - shows the date and time when the campaigns list was last synced Note: The last sync time indicated on the account level is according to the last updated campaign in that account. Data Last Retrieved - shows when the data was last retrieved (automatically or manually by the support team)

12. © 2011 MediaMind | A division of DG | All rights reserved Updated Error Messages Errors are easier to understand and fix with the addition of new error messages New Error MessagesWhat you need to do Wrong credentials Verify the search account’s username and password Temporary failure Try again within 1 hour. If this problem is not resolved, please contact support.

13. © 2011 MediaMind | A division of DG | All rights reserved Contact Information ▸ For additional information, contact your Account Manager. ▸ To access detailed information, please turn to the Online Help. Online Help ▸ To get additional training on using the MediaMind Platform see our Training Zone.Training Zone

14. © 2011 MediaMind | A division of DG | All rights reserved Thank you!