1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Liri Raviv | Training Specialist October 5 th, 2010 Global campaigns

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Concept and definitions ▸ Some use cases ▸ How to set it up ▸ Reporting Agenda

3. © 2010 MediaMind Technologies Inc. | All rights reserved EMEA NA UK APAC Mid East France Global campaign management Quickly becomes complicated and inconsistent. Media Plans Reporting Campaign Management Creative Agencies

4. © 2010 MediaMind Technologies Inc. | All rights reserved What is a global campaign A global campaign is a central shell for several local regular campaigns These campaigns may run in different agency accounts in our system This offers grouping data under different segmentations (lingual/regional) This offers unified reports for several campaigns together *For accurate unique data, setup must be done before the start date 44pt Bold

5. © 2010 MediaMind Technologies Inc. | All rights reserved Definitions Global Campaign A “virtual” campaign made up of several MediaMind campaigns running on different accounts This campaign has no placements/ads of its own Global Agency The agency a global Campaign is assigned to The global agency is the only one that can see the data of the different local campaigns All other accounts will see only their own campaigns

6. © 2010 MediaMind Technologies Inc. | All rights reserved Global campaigns and agencies Global Campaign Agency 1 Campaign A Unique Data Creative Agency Agency 1 Campaign B Unique Data Agency 2 Campaign C Unique Data Creative Agency Only Global Agency and Advertiser have access to the reporting campaign One Way

7. © 2010 MediaMind Technologies Inc. | All rights reserved Definitions Segmentation: This is a set of preset hierarchies to add another level of information to campaigns There are two hierarchies currently available, both have a three sub levels The type of segmentation used is set up on the campaign level Regional: Region-> Sub-region -> Country/State Regional/Lingual: Region -> Country/State -> Language Target Audience: The location where a particular placement is running A single selection out of the above hierarchy, such as EMEA > Europe > France This is the value to be assigned on the placement level

8. © 2010 MediaMind Technologies Inc. | All rights reserved Segmentation and audience Regional / Lingual - world regions - country - languages Regional: - world regions - sub regions - country GCM offers two types of data segmentation: North America California Spanish EMEA Europe France From this segmentation the target audience is derived

9. © 2010 MediaMind Technologies Inc. | All rights reserved Regional North America Western Default Target Audience Defining the target audience You can edit the target audience at the placement level so that each has a different one Region ABC Region ABC Region B Region B Region C Region C Default Target Target B Target B Target C Target C Campaign If target audience presets are modified after campaign launch the data set will be incorrect California If no target audience is entered a default is applied

10. © 2010 MediaMind Technologies Inc. | All rights reserved Global campaign reporting Information down to placement level Uniques across regions and countries Custom reports available Northeast Southeast Midwest Southwest West Unique Metrics Summary by Region - USA

11. © 2010 MediaMind Technologies Inc. | All rights reserved Some use cases…

12. © 2010 MediaMind Technologies Inc. | All rights reserved Option 1 - Locally split EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint UK MEC Activision UKMEC Activision FRMEC Activision ITMEC Activision DE Activision GS Account FRITDE Activision GCM Campaign MM Account SE Account

13. © 2010 MediaMind Technologies Inc. | All rights reserved Option 2 - Centrally managed ActiVision GS Account ActiVision UK ActiVision FRActiVision IT ActiVision DE UKFRITDE ActiVision GCM EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint Campaign MM Account SE Account

14. © 2010 MediaMind Technologies Inc. | All rights reserved Best practices – locally split Local campaigns run in local accounts GCM campaign is set up in the Global Service account Local accounts are linked to the GCM The Global Service team have full access to local account reports Local markets have access local account reports only There are CC4S limitations, other Analytics limitations EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint UK MEC Activision UKMEC Activision FRMEC Activision ITMEC Activision DE Activision GS Account FRITDE Activision GCM Campaign MM Account SE Account

15. © 2010 MediaMind Technologies Inc. | All rights reserved Best practice – centrally managed Local campaigns run in the Global Service account along with the GCM campaign The Global Service team manage all activity centrally The Global Service team have full access to local activity reporting Local market accounts have no access to local reporting CC4S can be linked to any market account A wider options on analytics (Campaign Summary and Campaign Monitor) ActiVision GS Account ActiVision UK ActiVision FRActiVision IT ActiVision DE UKFRITDE ActiVision GCM EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint Campaign MM Account SE Account

16. © 2010 MediaMind Technologies Inc. | All rights reserved Setting up a global campaign

17. © 2010 MediaMind Technologies Inc. | All rights reserved Example: Sony Ericsson The Sony Ericsson advertiser would like to run a campaign globally ▸ Locations: Main headquarters are in NY Other agencies are based in the UK and Spain ▸ Media buy: Each agency will buy the media for it’s region. ▸ Data: The main agency in NY would like to view all the data together. Sony would also like to have regional data

18. © 2010 MediaMind Technologies Inc. | All rights reserved Process Local campaign Set up Define default target audience Amend per placement where needed Global Campaign setup Create global campaignAttach local campaigns Global account set up Designate as global advertiserAttach local accounts

19. © 2010 MediaMind Technologies Inc. | All rights reserved Designating the main advertiser as “global”

20. © 2010 MediaMind Technologies Inc. | All rights reserved Attaching local agencies

21. © 2010 MediaMind Technologies Inc. | All rights reserved Create a global campaign

22. © 2010 MediaMind Technologies Inc. | All rights reserved Create a global campaign

23. © 2010 MediaMind Technologies Inc. | All rights reserved Add local campaigns ▸ Campaigns already exist? ▸ Campaigns do not exist and you wish to create them in the local accounts?

24. © 2010 MediaMind Technologies Inc. | All rights reserved Local campaign set up ▸ Set the default target audience * Note – you can set this up on the account level and it will be the default for all future campaigns.

25. © 2010 MediaMind Technologies Inc. | All rights reserved Setting up target audience per placement ▸ By editing a placement in MM ▸ Using excel trafficking Add field to template and export Enter free text in field – then validate On import – you will receive an error if the campaign is not attached to a global campaign, or if the wrong segmentation type is being used. If the value does not – mismatching process will take place

26. © 2010 MediaMind Technologies Inc. | All rights reserved Global campaign reports

27. © 2010 MediaMind Technologies Inc. | All rights reserved How to generate a global report? ▸ Select the global campaign – preceded by “(M)”

28. © 2010 MediaMind Technologies Inc. | All rights reserved What do the reports look like?

29. © 2010 MediaMind Technologies Inc. | All rights reserved Analytics support Supported aggregated reports: Delivery Summary Unique Metrics Summary Engagement Summary *Additional reports can be requested as a service Global Campaign reports are always in EST time. Segmented reports show information only down to the placement level. Segmented (local) campaigns can be displayed in reports either with or without segmentation; Global campaigns can only be displayed in reports with segmentation.

30. © 2010 MediaMind Technologies Inc. | All rights reserved Limitations ▸ Campaign monitor / PPT presentation do not support global campaigns To see all the campaigns they must be set up in the same account ▸ Search reports do not support global campaigns To see display campaigns in the search reports they must be set up in the same account * Note: if these are mandatory – set up the all the campaigns under a single account.

31. © 2010 MediaMind Technologies Inc. | All rights reserved Q&A

32. © 2010 MediaMind Technologies Inc. | All rights reserved Help! ▸ http://platform.mediamind.com/OnlineHelp/Media Mind/Internal/index.asp#2003 http://platform.mediamind.com/OnlineHelp/Media Mind/Internal/index.asp#2003

33. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!