Prepared. For Life. Unit Kernel Popcorn Kickoff

2010 Consumer Spending What we will cover tonight Why do we sell popcorn? Unit Kickoff 2014 Product Mix Selling Methods Show & Sell Show & Deliver Door to Door Online Benefits of selling Popcorn Prize program and incentives Dates and Deliveries

Prepared. For Life. Why we sell

2010 Consumer Spending Why Do We Sell Popcorn? To raise the most money for our time & effort spent! Because it is: Safe for Scouts and no risk to the Units Delivers more back to Scouting than any other fundraiser Scouts can wear their uniform when participating The council provides forms, training, prizes & incentives The community has come to know popcorn as a way to support Scouting 6 in 10 will buy, and 9 in 10 that do, will buy again Popcorn is growing as a snack food

2010 Consumer Spending Why Do We Sell Popcorn? To FUND… a Great, Robust, Rewarding and… FUN Scouting Program Year! Why Do We Sell Popcorn?

Prepared. For Life. Ideal Year of Scouting and program planning

Ideal Year of Scouting Steps 1.Planning – March through June 2.Budgeting – June / July 3.Goal Setting – July / August 4.Communicating the Plan to Parents & Scouts – August / September 5.Earning the Money – September / October 6.Executing the Program Plan – Rest of Year

How Can We Help? How Can the Ideal Year of Scouting Help You? Stop having to ask your parents to do fundraiser or for more money all the time Retain your registered youth and attract new youth into Scouting Improve the overall quality of program and health of your Unit Make sure that a HIGHER number of interested potential Scouts / parents join Scouting vs. walk out of sign-up night Have the ability to send more Scouts to different camping opportunities Allow your Scouts to experience things they otherwise would never do Ideal Year of Scouting Purpose

2010 Consumer Spending Dream BIG for Your Program! What will YOUR Unit do this year? Where will YOUR Unit go?

2010 Consumer Spending Importance of Setting Goals Only 44% of parents say their Scout set a sales goal. Scouts who set goals averaged $626 in sales. Scouts with no goal averaged $304 in sales. The Unit’s goal for their fundraiser should be calculated so that your Scouts’ Program costs are FREE. Goals should be broken down to the Scout level:

Prepared. For Life. Unit Kickoff

2010 Consumer Spending The Kickoff is Crucial The kickoff is the single most important factor for you to have a successful sale Have a 30-minute fun-filled Popcorn Kickoff: PLAN it out in advance Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell!

2010 Consumer Spending Teaching Scouts How to Sell Want to close sales, improve confidence? Teach your Scouts to use the following approach: Hi, my name is _____ and I’m a Cub Scout with Pack ___. I’m selling popcorn so I can earn my way to camp. My goal is $____. Will you help support me and Scouting? “What are you selling?” –Answer: “The world’s best popcorn!” More effective than asking, “Want to buy some popcorn?”

2010 Consumer Spending Communicate to Parents Use , Facebook, and meetings to remind families about: Sales goal for each Scout Key sale dates Scout rewards available Online selling I like handing my Pack’s parents a letter Lists our Scouting program details Has incentives, goals, tips May consider having a “sale calendar” on it ALSO, it’s important to follow up after your kickoff and throughout the sale with important sale information. No one put their Son into Scouting to sell something. But funding comes from somewhere. Ask the community to support Scouting!

Hold a Celebration for Great Selling Effort Throw Some Pies!!!!

2010 Consumer Spending Other Tips & Strategies “Organize” your selling area Get Scouts out in neighborhoods the first week Leave any site sales for after that first week Keep your order forms for future years Have “Unit Incentives” for your Scouts Simple, easy items Three big-ticket items shown to boys entire time Visit Den Meetings during the sale Have a “celebration” event in January! Hold a fun event for those who met goals

Prepared. For Life Product Mix

2010 Consumer Spending Promotion of Scouting and new packaging 2014 Product Highlights 32

2010 Consumer Spending Retail Price Point Chocolate Lover’s Collection (box)$55 Silver Military Donation$30 Cheese Lover’s Collection$35 White Chocolatey Pretzels$25 Chocolatey Caramel Crunch$25 Caramel Corn with Almonds, Pecans, Cashews$20 Dark and White Chocolatey Drizzle$20 18 Pack Kettle Corn MW$ Product Line

2010 Consumer Spending Retail Price Point 18 Pack Unbelievable Butter MW $20 18 Pack Butter Light MW $20 White Cheddar Cheese $15 Jalapeno Cheddar Cheese$15 Buffalo Cheddar Cheese$15 Bacon Ranch$15 Caramel Corn $10 Popping Corn $10 3 Pack Unbelievable Butter MW (Show & Sell only)$ Product Line

Prepared. For Life. Selling Methods

2010 Consumer Spending Show & Sell Provide samples to customers for newer products (provided) Use banners provided by Pikes Peak Council Take credit cards using charging systems of your choice Square Intuit Select your sites early and try nonstandard sites Gas Stations Sporting Goods Stores Truck Stops Etc. Special promotion – Purchase over $20 get a free Camp Card***

2010 Consumer Spending Show & Sell

2010 Consumer Spending Show & Deliver Map out the neighborhood Have a unit blitz day with product available and close by Order products for use with NO RISK to the unit Take credit cards using charging systems of your choice Square Intuit Collect data on sales

2010 Consumer Spending Door to Door Map out the neighborhood Have unit blitz days Encourage all families in your unit to sell door to door Encourage systematic coverage of your neighborhood, knock on every door Leave door hangers with contact information when no one answers Collect data on sales

2010 Consumer Spending Online Sales Make sure every scout has an online account Promote the online sales Remember that online sales CANNOT replace regular door to door sales Follow up with your customers Online sales are for out of town friends and family that want to support your scout

Prepared. For Life. Prizes & Incentives

2010 Consumer Spending Prize Program & Incentives

2010 Consumer Spending Prize Program & Incentives Partnering with BSA Supply again in 2014 – quality prizes, something for everyone Added gift cards to the highest levels – based on feedback See our entire prize lineup at

2010 Consumer Spending Prize Program & Incentives Patch design contest **NEW IN 2014** find details at All scouts are eligible to submit designs Must be submitted by September 20th Voting will be done online Round patch is for all sellers Council Shoulder Patch is for $600 sellers

2010 Consumer Spending Prize Program & Incentives New Cub Scouts that sell $350 receive their first scouting T-Shirt! Must be a new Cub Scout in 2014 Instant recognition – they can come to the office and pick it up

2010 Consumer Spending Prize Program & Incentives Sell $600 and get your choice of headlamp or pocket knife* *Parent permission required for pocket knife

2010 Consumer Spending Prize Program & Incentives For every $600 you sell get your name in prize drawings (3 total drawings, 4 of each prize awarded) Drawings on Fridays at noon (Sep 19 th, Oct 3 rd and 17 th )

2010 Consumer Spending Prize Program & Incentives Sell over $1500 for a bonus $50 gift card to Wal Mart, Amazon or ScoutStuff

2010 Consumer Spending Prize Program & Incentives Scouts who sell at least $2,500 (online, face-to-face or combination) in any calendar year receive 6% of their total sales invested in their own college scholarship account. That is $0.06 of every dollar they sell! Once Scouts are enrolled, 6% of their sales each year will be added to their account. Scouts only have to hit the $2,500 minimum one time. Online sales count!

2010 Consumer Spending Prize Program & Incentives All units here have a $25 Wal Mart gift card in your packet to help make your own kickoff fun and exciting. Purchase decorations Purchase simple prizes Give it away in a drawing Use it however you want but please use it to enhance your popcorn sale

2010 Consumer Spending Scout Kickoff Saturday, September 6 10:30 AM Picture Show Entertainment 901 North Academy, Colorado Springs Arrive between 10:00 AM and 10:20, training starts at 10:30 AM Stay for a movie of your choice and movie snack pack One parent per scout can stay for a movie too

Prepared. For Life. Important Dates

2010 Consumer Spending Dates & Deliveries September 2 – Show & Sell order due online September 5 – Door to Door Popcorn Sales begin September 13 – Show & Sell Distribution – (ACE Warehouse) October 16 – Door to Door Popcorn Orders Due online November 1 – Door to Door Distribution – (ACE Warehouse) November 21 – All money due to council office Mid December – Commission Checks Cut to units – mailed to registered Committee Chair

2010 Consumer Spending Tools and Materials Visit for all information and toolswww.pikespeakbsa.org/popcorn Commission calculator Prize program Training videos Key Dates Past newsletters Info on Patch design contest Be sure to subscribe to our popcorn newsletter for weekly updates on what you need to know

Prepared. For Life. Questions, Comments?