|| ` Professional Growth Through New Tools & Technologies | May 21, 2013|

|| In the last week, I’ve used social media to: Learn about an AmLaw firm opening a Miami office Learn about summer associate hiring trends at Texas firms Recruit candidates for an opening in NYC Reconnect with 2 contacts on LinkedIn Wish 3 LinkedIn connections and 5 Facebook friends a “happy birthday” Congratulate 2 LinkedIn connections on new jobs Find/read an article on patent-licensing Gather/read non-legal news Identify a speaker contact for a conference 2

|| 9 out of 10 executives use LinkedIn “often” or “very often” 3

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|| Recruiting  Social Recruiting Use: Over 90% of recruiters and hiring mangers use social networking sites to screen candidates (Reppler, September 27, 2011) Rejection: 70% HR Professionals have rejected candidates because of information they found online (Microsoft December 2009 Study) Hiring: 85% HR Professionals say positive online reputation influences their hiring decisions at least to some extent (Microsoft December 2009 Study)

|| 22 Tools 1.LinkedIn Contacts Dashboard 2.LinkedIn Status Update 3.LinkedIn Likes and Shares 4.LinkedIn Mentions 5.LinkedIn Tags 6.LinkedIn Locations 7.LinkedIn Quarterly Updates 8.LinkedIn Today 9.LinkedIn Searches 10.CardMunch 11.Newsle 12.Job Change Notifier 13.Here on Biz 14.Followerwonk 15.Twitter Engagement 16.Twitter Lists 17.Twitter Favorites 18.Twitter Chats 19.Facebook Interest Lists 20.Simplewa.sh 21.Jackalope Jobs 22.WhoWorks.at 7

|| 1. LinkedIn Contacts Dashboard 8

|| 2. Status Update 9

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|| 3. Like or Share 12

|| 4. Mentions 13

|| 5. LinkedIn Tags 14

|| 6. LinkedIn Locations 15

|| 7. LinkedIn Quarterly Updates 16

|| 8. LinkedIn Today 17

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|| 9. LinkedIn Searches 19

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|| 10. CardMunch 24

|| 11. Newsle 25

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|| 12. Job Change Notifier 27

|| 13. Here on Biz 28

|| 14. Followerwonk 29

|| 15. Twitter Engagement 30

|| 16. Twitter Lists 31

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|| 17. Twitter Favorites 35

|| 18. Twitter Chats 36

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|| 19. Facebook Interests Lists 38

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|| 20. Simplewa.sh ( 40

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|| 21. Jackalope Jobs 42

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|| 22. WhoWorks.at 45

|| 8 Tips & Best Practices 1.Use “attorney” rather than “lawyer” or “associate” to describe your title on LinkedIn. 2.Add a profile picture. 3.Update your LinkedIn status at least once each week. 4.Aim for 500+ LinkedIn connections. 5.Customize LinkedIn invitations. 6.Understand the risks associated with LinkedIn Endorsements and how to remove this section from your LinkedIn profile. 7.Don’t abuse the “mention” feature. 8.Keep your Twitter Lists “private” but your Twitter Profile “public.” 46

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|| Sample Customized Invitations Event: “It was nice meeting you at ______. I’d love to stay in touch.” OR “I enjoyed hearing you speak at _____. I’d love to stay in touch.” Group/Organization: “I am a fellow member of the ____ LinkedIn group and I saw your comments about ____. I’d love to stay in touch so we can talk more about it.” Reconnect: “It’s been a long time since we talked. I hope you are doing well. How are the kids? I see you are now working at ____ company. How is that going? Let’s be sure to stay in touch.” Alumni: “I noticed that you are also a __________ alumni. Perhaps we’ll meet in person at an upcoming alumni event!” Blog/Article: “I recently enjoyed reading your article/post about ____. I’d love to stay in touch.” Congratulations: “Congratulations on your new position with ____! I’d love to stay in touch.” 50

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|| Mentions …Dos 54

|| Mentions … Don’ts 55

|| Amanda Ellis

|| Questions?

|| Thank you