Social media “43 percent of people buy financial services as a result of recommendations via social networking friends.” --LIMRA
TODAY’S FOCUS:
More than DOUBLED in size in the past year…a new user EVERY second. YOU CAN NO LONGER AFFORD TO IGNORE Executives from ALL Fortune 500 Companies are registered on LinkedIn 45% of members are considered the major Decision Makers for their companies. ONLY mindset is making business connections, and looking for business based solutions. LinkedIn boasts the HIGHEST Avg. Household income of all Social Networking Sites at over $109,000 per user.
SOCIAL MEDIA IS ENHANCING THE WAY WE CAN DO BUSINESS
THE OLD WAY
THE NEW WAY Represents 7.6 Million Professionals in my Network that I can reach out to. If you connect with me, this becomes your network. Get the picture??
GO FRO M THI S…
TO THI S!!
Ways to use Recruiting agents Find Customers Share and Obtain Information
PEOPLE SEARCH research potential clients Research current leads Recruit agents Targeted searches by profession Etc…
RESEARCH OTHER AGENTS
USE your network, and your network’s network to your advantage!
WHERE TO BEGIN???
Let’s Get Linked… Step by Step
STEP 1:SET UP YOUR PROFILE
May as well start free… you can always upgrade later!!
COMPLETE THE PROFILE…
Be as “KEYWORD RICH” as possible…
Recommend ations are GREAT for building credibili ty.
READY TO GO!
Focus on your Profi le Detai ls!! GROUPS JOBS Unique URL… The more info you fill in, the better. Join pertinent groups, lists, post relevant information, etc.
You’ll catch more flies with honey…. Don’t SPAM. Thank others for their contributio ns. Engage on a positive level.
The Professiona l Headline in your LinkedIn profile does not have to be your current title. It can be a marketing slogan, or some other catchy phrase.
You’ve got mail… Regularly check the inbox for updates and invites.
Get discovered BEYOND the LinkedIn website… For ease of discovery, use the “vanity URL “feature. as opposed to LIFE INS 4LIFE
Just because you build it, doesn’t mean people will come. While you can be more passive with a LinkedIn account once you have your initial network established, reaping the full benefits of the other tools requires time. You might consider allotting some time daily, or even weekly, to update profiles, find news articles relevant to your clients, building the various networks, and — most importantly — managing the relationships within these networks.
Social media is not something to fear. If you remember that it’s simply a set of tools that allow you to build and maintain relationships — and it should be used in partnership with your current relationship maintenance methods — then you are well on your way to social media success.
For additional info, or help with ANYTHING – please do not hesitate to contact me. Peter Goldfine o / m Peter Goldfine, Alliance Group 1424 N. Brown Road, Suite 200 Lawrenceville, GA NSure4Life Peter Goldfine: Life Insurance for Life pgoldfine