WELCOME! 2012 Abnaki Popcorn Kickoff

2012 Popcorn Kick Off Product Building your Program Sales Plans Popcorn Sales Kit Key Dates and Contact People

NEW Product NEW Chocolate Lover’s Collection White Chocolatey Pretzels Milk Chocolatey Pretzels White Chocolatey Caramel Crunch Chocolatey Caramel Crunch

NEW Product NEW Sweet & Savory Collection NEW Sour Cream & Cheese Corn NEW Milk Chocolatey Pretzels Butter Toffee Caramel Corn

NEW Product NEW Cheese Lover’s Collection NEW Sour Cream & Cheese Corn Cheddar Cheese Corn White Cheddar Cheese Corn

NEW Product NEW Double Caramel Crunch with a hint of cheese With a Hint of Cheese

Product Improvements 36% Increase in nuts in Caramel Corn with Almonds and Pecans Significantly improved flavor in all microwave products: Unbelievable Butter Microwave Popcorn Butter Light Microwave Popcorn Kettle Corn Microwave Popcorn

Daniel Webster Council 2012 Product Line $55 Chocolate Lover’s $50 Military Donation $40 Sweet & Savory $30 Cheese Lover’s $30 Military Donation $30 Double Caramel Crunch $22 White Chocolatey Pretzels $22 Kettle Corn $18 Chocolatey Triple Delight $18 Caramel Corn with Almonds & Pecans $18 Butter Toffee Caramel $17 18-Pack Unbelievable Butter $17 18-Pack Butter Light $10 Small Caramel Corn $10 Popping Corn

Popcorn For Our Troops Over 1.3 million donations since 2007 $30 Silver Level Donation$50 Gold Level Donation

Building Your Program 1.Create your Unit Budget 2.Set your Individual Sales Goal 3.Plan your Kickoff Party 3.Motivate your Scouts with incentives 4.Communicate throughout the sale

Create your Unit Budget

Commission Structure Unit Commission35%

Set your Individual Sales Goal Only 44% of parents say their Scout set a sales goal. Scouts who set goals average $626 in sales. Scouts with no goal average $304 in sales. NEW FEATURE! Make sure your Scouts set their online and mobile sales goal within their account on scouts.trails-end.com.

Achieving The Goal  5 sales at a Show and Sell  Neighbor to the Left  Neighbor to the Right  Grandmother  Other Grandmother  Mom sells two at Church  Dad Sells two at Work  Scout Sells one in the Neighborhood Half a Sheet – About $300

Plan your Kick Off Party Have a Fun & Exciting Popcorn Kickoff Present your activity plan to give Scouts & families a reason to sell Present your sales plan to show them the Unit goals, Scout goals and how you’ll reach them Have door prizes, games, candy, popcorn Show all the incentives Scouts can earn (Unit Incentives – Council Incentives & Trail’s End National Prizes) Invest a little in your kickoff to reap huge rewards with your sale! Role play with your Scouts so they’re ready to sell

Role Play with your Scouts Hi sir, my name is _______________ (say first name only) I’m with Pack _________. I’m raising money for my pack, and so I can earn my way to Camp. You’ll help support me, won’t you? (hand the customer the Take Order form and a pen).

Motivate Your Scouts Trail’s End National Rewards Scout Rewards Council Incentives Unit-Level Incentives

$15 Gift Card LEGO Creator – Blue Roadster Nalgene Water Bottle NEW 2012 Scout Reward Levels Sell $250 Sell $350 Sell $450 $10 Gift Card Binoculars Multi-function Knife $20 Gift Card LEGO Creator Propeller Adventures 6-Piece Camp Kit Physical prize options now available at lower levels.

2012 Scout Reward Levels Sell: $650 $850 $1,100 $1,300 $1,800 $2,300 Gift Card: $30 $40 $55 $75 $110 $150 OR

Trail’s End National Rewards Funded by Trail’s End Face-to-face and Online Sales count! $600 Club Earn a $20 Amazon.com or Walmart Gift Card! $1,500 Club Earn a $50 Amazon.com or Walmart Gift Card! College Scholarship: Sell $2,500 once and 6% of your total sales each year is invested in your own college scholarship account

Council Incentives Every Scout who sells $600 will get a ticket to the December 16 th Manchester Monarchs Game. Scouts who sell $1,500 will get a lower level seat. All participating Scouts are invited to the pregame popcorn party. The top seller in each district will receive a Garmin Handheld GPS. The council top seller will earn a Kindle Fire.

Sales Plans  Show N Sell Sales Plan  Take Order Sales Plan  Online Selling

Show N Sell Sales Plan Select and Book the locations Set up time schedules Get materials ready Organize Scout instructions Invest to reap huge rewards with your sale!

Take Order Sales Plan Unit popcorn Blitz Day o Pick a day and Location o Have Order Forms Ready o Prize for the Top Seller Sell as a Group o Den / Patrol meeting o 2 Scouts per team w/ appropriate leadership Scout instructions o Wear Class A Uniform o Practice Sales Pitch

Scouts can sell to far away friends and family. All online sales are credited to the Scout, and Trail’s End ships the product directly to the consumer. Consumers spend more online The average online order is $50 The average return per order is $35 vs. $13 in the traditional sale Eliminates time-consuming deliveries Drives incremental revenue Online sales count toward each Scout’s fall sale rewards (starting August 1 through the council’s fall sale end date) Online Selling

It’s fun and easy! Scouts create their own account to sell online. Scouts receive notification immediately after a customer places an order on their behalf. Scouts can create their own Scout Avatar to include in s to customers. Online Selling 2011 Top Online Seller: Nicholas O. - $10,222 Troop 64, Northeast Illinois Council Learn about BONUS online selling rewards: facebook.com/trailsendpopcorn

Popcorn Sales Kit 1. Popcorn Sale Kit Popcorn Sale Guidebook, Military Receipts, Posters 2. Popcorn Sale Guidebook 2012 Program details Available tools

Online Tools Take the time to review these items. Trails-End.com – all the tools you need! Online Selling Virtual Sale Planner Library NEW Training Videos Online Sale Management Promotional Images

Library Use the Trail’s End Library to communicate often with Scout families. Several templates to choose from Send to hundreds of addresses at one time Many templates are customizable Kickoff invitation, $600 Club promotion, online selling and much more!

Popcorn Re-Pop 1. Plan your program Customize the Program Planner spreadsheet Determine all costs, and set unit and Scout goals 2. Finalize unit incentives Offer exciting incentives to motivate Scouts Customize the Scout Incentive document 3. Build your best popcorn kickoff ever! Refer to pages in the Popcorn Sale Guidebook Customize the Kickoff Presentation 4. Communicate effectively with Scouts and parents Trail’s End Library on leaders.trails-end.com Customize the Parent Handout document 5. Achieve your sales goal!

Key Dates  August 24Show & Sell Orders Due at  September 14Show & Sell Distribution at local warehouses  October 26Take Orders Due at  October 26Prize Orders Due at  November 9Take Order Distribution at local warehouses  December 3Popcorn Payments Due at Council Service Center  December 16Popcorn Party at Manchester Monarchs

Key Contacts District Burnt KernelFran Home: Cell: District Old MaidTrisha Home: Cell:

THANK YOU! ©2012 Trail’s End®. All rights reserved.