2013 Scout Popcorn campaign review

2013 Sale Review Scouts CanadaWhite Pine Council Gross Sales $9,471,965$355, Return to Scouting $5,723,004 $213, Avg. per Group $7,887 $4,391 Avg. per Youth $291 $225 Selling Groups 1,201 81

Area Sales White Pine CouncilFall 2012Fall 2013Difference % Increase Trillium Highlands Area (4)$34,745.00$37,085.00$ 2, % Kawartha Waterways Area$52,750.00$52,250.00($ ) -1% Owasco Area (7)$92,300.00$85,325.00($ 6,975.00) -8% Whitby Area (6)$69,435.00$63,745.00($ 5,690.00) -8% Lakeshore Ridge Area (2)$43,550.00$39,680.00($ 3,870.00) -9% Oshawa Area (5)$58,810.00$53,615.00($ 5,195.00) -9% Algonquinte Area (1)$28,855.00$23,995.00($ 4,860.00) -17% Council Totals$380,445.00$355, ($ 24,750.00) -7%

Top 10 Selling Groups AreaGroup2013 Sales Whitby Area (6)1st Port Perry$16, Owasco Area (7)1st Uxbridge Group$15, Owasco Area (7)6th Pickering Group$11, Oshawa Area (5)21st Oshawa Group$10, Owasco Area (7)7th Pickering Group$10, Trillium Highlands Area (4)1st Cannington Group$10, Oshawa Area (5)18th Oshawa Group$9, Owasco Area (7)16th Ajax Group$8, Kawartha Waterways Area14th Peterborough Group$8, Trillium Highlands Area (4)6th Lindsay Group$7,745.00

Top Selling Youths AreaGroupSectionNameSales Kawartha Waterways14th Peterborough Cub ScoutsKyle Boucher $4,49 5 Trillium Highlands1st Fenelon Falls Cub Scouts Makayla Francisco $2,52 0 Whitby 1st Ashburn / 2nd BrooklinScoutAddison Tung $2,50 0 Owasco6th Pickering Cub Scouts Christopher Retz $2,15 0 Algonquinte2nd SidneyScout Keegan Sponagle $1,61 0 Lakeshore Ridge3rd BowmanvilleScoutOwen Piche $1,18 0 Oshawa18th OshawaScoutEric Howard$900

Canadian Forces Review Over 3,600 Canadian Forces Orders Over $134,000 in Sales Over $80,000 Returned to Scouting 19th Wing Comox, BC Edmonton, AB Ottawa Gander (9th Wing) Lancaster Park (Nfld) Shilo, MB Cold Lake, AB 8th Wing (Trenton, ON) Kingston, ON

2014 Scout Popcorn campaign

 2014 Product Enhancements  2014 Product Line  National Incentives & Draws  Council Incentives & Draws  Scholarship Program  Trail’s End ordering system  Important Information  Key Contacts

©2014 Trail’s End®. All rights reserved Product Enhancements

2010 Consumer Spending Packaging Update

2014 Product Enhancements Chocolatey Caramel Crunch Made with Dark Chocolate

“New Coating” Caramel Corn With Almonds, Pecans, & Cashews 2014 Product Enhancements

White Cheddar Cheese Now available as a stand alone item 2014 Product Enhancements

Cheese Lovers Collection Now with Cheddar Cheese and JalapeñoPepper 2014 Product Enhancements

Sweet & Savoury Collection Now with White Cheddar Cheese 2014 Product Enhancements

2014 Product Line ProductRetail Chocolate Lovers (tin)$60 Canadian Forces Gift$50 Sweet & Savoury – NEW mix$45 Cheese Lovers – NEW mix$35 Canadian Forces Gift$30 Chocolatey Caramel Crunch (tin)$30 White Chocolatey Pretzels$25 18 Pack Kettle Corn Microwave$25

2014 Product Line ProductRetail Dark & White Chocolatey Drizzle$20 Caramel w/ Almonds, Pecans, Cashews$20 Butter Toffee Caramel Corn$20 Bacon Ranch (tin)$20 18 Pack Unbelievable Butter Microwave$20 18 Pack Butter Light Microwave$20 Cheddar Cheese & Jalapeno Pepper$15 NEW White Cheddar Cheese$15 Popping Corn$10

All Trail’s End products have zero grams of Trans Fat

National Incentives & Draws SELL 1 ITEM SCOUT POPCORN CREST SELL $300 for a $10 gift card $450 for a $20 gift card $600 for a $30 gift card $800 for a $40 gift card $1,000 for a $50 gift card (+ be entered into a draw for an iPad Mini) $1,500 for a $75 gift card $2,000 for a $100 gift card (+ be entered into a draw for an iPad Air) $2,500 for a $150 gift card (+ 6% of your total sales each year is invested in your own scholarship account)

National Incentives & Draws NATIONAL TOP SELLER iPad Air The top selling youth in Canada will receive an iPad Air (iPad colours may vary) $2000 LEVEL: Entered into a draw for 5 iPAD Airs $1000 LEVEL: Entered into a draw for 5 iPAD minis (iPad colours may vary)

White Pine Council Incentives & Draws Council Top Youth Seller The top youth seller for White Pine Council will receive a Great Wolf Lodge gift certificate (valued at $600). $1,000 Youth Sellers Draw Every youth member who sells $1,000 or more will be entered into a draw for a chance to win a Great Wolf Lodge gift certificate (valued at $600).

Each Group that increases both their participation and sales in 2014 will be entered into a draw for a chance to win $500. GROUP PRIZES Area Top Selling Youth The Top Selling Youth in each Area will receive a certificate for their registration for the Scouting year. White Pine Council Incentives & Draws

There’s more to selling Scouts Popcorn than just cool prizes! Education is the key to a bright future and Trail’s End wants to help you along the way! Youth who sell $2,500 in popcorn will receive 6% of their total sales invested into their own Post-Secondary scholarship account for post High School education, Missionary Fund or Clergy Fund. Youth only need to attain the $2,500 mark once and 6% of their sales each year following will be added to their account. Scholarship Program Provided by Trail’s End

Important Information Friday, October 31st, 2014 Group orders are due on-line through the Trail’s End ordering system Forward the following to your Area Popcorn Coordinator by October 31st: completed Scholarship form copies of the take order sheets completed Group worksheet Thursday, November 20th to Friday, November 21st, Distribution of product and prizes from warehouses – location and times will be announced closer to the date. - Don’t forget to bring your Group cheque post-dated for December 5th, 2014, payable to Scouts Canada when you pick-up your popcorn. No Cheque = No Popcorn

Key Contacts CouncilName Telephone WPC Popcorn Coordinator Victor Woodburne Staff SupportJen ext 246 AreaName Algonquinte Kawartha WaterwaysBev Lakeshore RidgeGwen OshawaBrenda OwascoKin Trillium HighlandsTracey WhitbySandie

Thank you