Introduction to LinkedIn

Introduction Why have a profile on LinkedIn? - Network with other professionals and find jobs - Research companies and employees - Reconnect with former co-workers and make new connections - Opportunity to share your expertise and be an leader in your field - A positive online presence - Another opportunity to give more information about yourself to an employer

Introduction Why LinkedIn? LinkedIn is the world's largest professional network with 200 million members in 200 countries and territories around the globe. According to 2012 Jobvite Social Recruiting Survey, LinkedIn remains the dominant recruiting network, used by 93% of respondents.

Introduction Step-by-step plan for getting started on LinkedIn. 1. Build and complete your profile Log in and begin working on the content of your profile. 2. Connect with others Use the LinkedIn tools to help grow your network 3. Contribute Add value to your connections, endorse them, write recommendations 4. Broadcast Join groups, begin discussions, add your profile to resume/business cards

Module #1 Build Your Profile

Setting Up Your Profile Use an address that reflects your real name Let’s get started!

Setting Up Your Profile Start filling in information about yourself.

Setting Up Your Profile LinkedIn suggests inviting all of your contacts to connect with you. You can skip this step

Setting Up Your Profile You have the option to share that you’ve joined LinkedIn on Facebook and Twitter. We suggest skipping this step.

Setting Up Your Profile LinkedIn is FREE. They do have an option to upgrade to their Premium level which gives some additional benefits.

Key points on your profile –Begin adding your information. –Be sure to click save. –LinkedIn will automatically go on to the next subject area. –This information is always editable.

Key points on your profile Add a professional photo: Upload a picture of yourself. No larger than 80x80 pixels. Profiles with pictures are 7 times more likely to be viewed! vs.

Key points on your profile Photo: Have one! Professional and current

Key points on your profile Add your skills: Continue to build your profile by adding skills. You can add up to 50 skills!

Key points on your profile Title/Headline: Your brand statement Add keywords Not just your job title Make it powerful Examples

Headline Examples I use my 25 years of experience in – and passion for – marketing to help senior marketing executives in large organizations succeed by making marketing valued inside the organization – Marketing Trainer I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits PMP-certified project manager – Known for successfully leading multi-million dollar projects in developing countries. Tireless, caring Registered Nurse who helps pediatric cancer patients and their families feel at ease throughout treatment and recovery.

Key points on your profile Make your profile 100% complete! Your industry and location An up-to-date current position (with a description) Past positions Your education Your skills (minimum of 3) A profile photo At least 50 connections

Key points on your profile Five levels of profile strength: 1) Just beginning 2) Intermediate 3) Advanced 4) Expert 5) All Star When you reach the All Star level your profile is 100% complete. At the All Star level you can click on the link below the profile strength and “share your profile” on either Facebook or Twitter. It will be posted with the message, “Check out my professional profile and connect with me on LinkedIn.”

Key points on your profile –Rearrange order of sections as desired. –Extra sections you can add: Certifications Courses Honors and Awards Languages Organizations Patents Publications Projects Test Scores Volunteering and Causes Additional information

You can EDIT your profile by clicking here….

On this page you can make changes to improve your profile.

Key points on your profile Personalize your URL: OR

1. Click here to customize your URL. 2. Which will bring you to this page where you can edit it.

On this screen, you can also change what shows up on your profile when someone searches for you.

Key points on your profile Skills, Skills and more Skills Add skills to show off your abilities Get endorsed Helps others understand your strengths and match you to the right opportunities Up to 50 skills can be added

Keyword and Skills section. You can have up to 50. Your connections can endorse your skills.

Module #2 Connect With Others

Connecting with others Level of connections:

Making Connections Ways to connect with others: Webmail contacts You can find people on LinkedIn by using your address.

Making Connections Ways to connect with others: People you may know section This is found on your home page on the right hand side.

Making Connections Ways to connect with others: Or just a general search

Connecting with others Inviting someone to connect: How do you know the person? Include a personal note!

Module #3 LinkedIn for Job Search

Job Search Get job leads by: –Searching for a company you’d like to work for –See if any of your connections works there –Make a connection!

Select the company you’re looking for from the drop down Type company name into search box.

On the company’s page, see how you’re connected

Click on Careers to see jobs currently available at this company

Job Search Other ways to find jobs: –Click on Jobs tab –Type your keyword/job title into the search box –Or do an Advanced Search –See if your connections can connect you to that job for an inside introduction

Click on Jobs tab Type in job title, keywords, or a company name

Or for a more detailed search, click on advanced search

Job Search LinkedIn will also suggest jobs to you!

Conclusion Helpful Links New User Info: Help for students and recent grads:

Conclusion Questions?