& Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit.

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Presentation transcript:

& Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit

You are a BRAND Big companies understand the importance of brands. In the age of the individual, you have to be your own brand.

REAL-TIME COMMUNICATIONS

One Step Ahead of the Competition

SMART SOCIAL MEDIA iNTERACTIONS Locate your target audience Which social media? Which forums? What do they need? What can you offer them?

SMART SOCIAL MEDIA iNTERACTIONS Listen & Monitor Online marketing tools What is your target group talking about? Find out what they need? What can you offer them?

SMART SOCIAL MEDIA iNTERACTIONS Ask Questions: Create valuable points Get your community talking Create a buzz Create engagements

SMART SOCIAL MEDIA iNTERACTIONS

SMART SOCIAL MEDIA iNTERACTIONS Give more: 80/20 rule 20% self promotion 80% non-self promotion

SMART SOCIAL MEDIA iNTERACTIONS The Power of Personal Connections: People like to connect with People – not robots

iNTERESTING ONLINE BRANDING EXPEDIA – FACEBOOK CAMPAIN Launched March 2011 Mission: Create Word-of-Mouth RESULTS: Fans from April 1 st 2011 to in 14 days!

iNTERESTING ONLINE BRANDING NIKE FACEBOOK BUSINESS PAGE VIDEO Message Campaign: - Write the Future - Message: Hit the -like- button, watch the future RESULTS: In April 2011 – 4 million fans

iNTERESTING ONLINE BRANDING ZAPPOS The online giant shoe company Building up their brand with transparency and authenticity TWITTER & ZAPPOS CEO Tony Hsieh uses Twitter to share personal thoughts, interesting background details. Engages his followers to suggest improvements to his company. April 2011 – got 1,8 million followers Employees actively engaged

iNTERESTING ONLINE BRANDING Solo-Entrepreneur SVANA, Icelandic Entrepreneur Branding her uniqueness in the online BRANDit magazine: Personal photo Professional video trailer Links to her web-site Distributed to women business owners from over 70 countries Introducing her BRAND to her target group i.e. European Airport Duty Free Shops. Results: Contracts are being signed at two major airports.

Connecting Joy with Success! Friend me on Facebook - Runa Magnusdottir Connect me on LinkedIN - Runa Magnusdottir Follow me on Twitter Join me & women business owners from over 70 countries at Connected-Women.com

Thank You!