2. How do we find out about new Music? CHECK OUT NICK ANDREW STAVER Image Source: http://www.flickr.com/photos/paulcross/5819125499/sizes/m/in/photostream/http://www.flickr.com/photos/paulcross/5819125499/sizes/m/in/photostream/ http://www.flickr.com/photos/otto-yamamoto/3090796877/sizes/m/in/photostream/ CHECK OUT NICK ANDREW STAVER

3. How do we actually find the music & the bands? Nick Andrew Staver 92% of Online Adults Use Search Engines to Find Information Source: http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx

4. Website Nick Andrew Staver

5. CONTROL YOUR ONLINE BRANDING USE SOCIAL MEDIA EFFECTIVELY MAKE NEW FRIENDS ENGAGE FRIENDS GENERATE POSITIVE DIGITAL WORD OF MOUTH SPREAD YOUR BRAND GROW YOUR FAN BASE GENERATE MORE REVENUE

6. Tony Diehl | CEO / Founder Successful independent entrepreneur since 2003 Manager for original independent rock band Ledbetter Heights Assistant business director & live music coordinator for The Thought Lot Contemporary Arts Center Manager for Philadelphia Blues Musician Nick Andrew Staver Enjoy helping entrepreneurs & businesses leverage the Internet to market & grow their business TODAY: Online Branding & Social Media

7. Choosing a Name Completely Original Wide open & no competing terms on Google Search Mad Men – Reggae / Funk / Hip-Hop – Carlisle, PA Easy to Remember & Spell “You HAVE to check out Small Town Titans” “You HAVE to check out Dysfunnnkzhunil Fred” No Funny Characters C@$H TOWN REBEL$$$ PAN.A.CE.A

8. Website & Blog Free Online Music Distribution Sites Social Media Profiles

9. EVERYONE is on Social Media Smoke Signals Prefer Primitive Forms of Communications People Who Do Not Use Social Media: SOURCE: Stat http://www.experian.com/simmons-research/register-2012-digital-marketer.html, iPhone http://www.flickr.com/photos/williamhook/,http://www.experian.com/simmons-research/register-2012-digital-marketer.htmlhttp://www.flickr.com/photos/williamhook/ MacBook http://www.flickr.com/photos/lifeisaprayer/, Smoke Signals http://www.flickr.com/photos/sundve/, Bigfoot http://www.flickr.com/photos/jdhancock/http://www.flickr.com/photos/lifeisaprayer/http://www.flickr.com/photos/sundve/http://www.flickr.com/photos/jdhancock/ Can’t Afford It

10. Social Media Simplified

12. Social Media is Simply a Tool for People to: Connect Communicate Engage

13. COME TO MY GIG!!!!!

14. Welcome to my house… …please don’t spam me!

15. COME TO MY GIG!!! Image Source: http://www.flickr.com/photos/greggoconnell/55488063/

17. NO SOLICITING Source: http://www.flickr.com/photos/weidnerapartmenthomes/http://www.flickr.com/photos/weidnerapartmenthomes/

18. Meet my new friends!

19. Goals of Online Branding & Social Media Control Your Online Image Build a Community (MAKE NEW FRIENDS) Influence Your Community & Make Money

20. Facebook.com/NickAndrewStaver Linkedin.com/in/NickAndrewStaver Twitter.com/NickAStaver Youtube.com/NickAndrewStaver NickAndrewStaver.BandCamp.com Gplus.to/NickAndrewStaver Control Your Online Image

21. Be Found In Search Engines

22. Build a Community Around Your Brand (Make New Friends) Add Value (70%) Tell Your Story Share Your Journey Use a Variety of Content Images, Videos, Music, Links Fan Only Offers Be Entertaining Cultivate Real Relationships Communicate with Fans Ask questions Allow them to participate Photo: http://www.flickr.com/photos/restlessglobetrotter/http://www.flickr.com/photos/restlessglobetrotter/

23. Cultivate Real Relationships “It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers… …In this game, the one with the most real relationships wins.” Source: http://thankyoueconomybook.com/http://thankyoueconomybook.com/

24. Influence Your Community 30% Ask for the “Share” “Watch and Share our NEW Music Video with Your Friends” Ask Fans to Purchase Your Music “New CD Available for Purchase via Digital Download at YourBand.BandCamp.com or Grab a CD at our NEXT SHOW” Invite Them to Your Shows “ROCK OUT with US Saturday at The Chameleon Club!!”

25. CONTROL YOUR ONLINE BRANDING USE SOCIAL MEDIA EFFECTIVELY MAKE NEW FRIENDS ENGAGE FRIENDS GENERATE POSITIVE DIGITAL WORD OF MOUTH SPREAD YOUR BRAND GROW YOUR FAN BASE GENERATE MORE REVENUE

26. Facebook.com/StickableMedia For More Helpful Tips & Advice, Join Our Community: