1. CMT 3331 Coursework 3 Social Media Group member include: 1. Cheung sai lung M00541582 2. Hung Ka Po M00541584 3. Chow Tak Shing M00541488 4. Fong Ka Ho M00541591

2. Agenda  Assignment Aims and Objectives  Research and Analysis  Social Media Recommendation & Planning  Media preparation Process  Results Evaluation and Reflections  Lesson Learnt

3. Aims & Objectives Aims  Create the lesson, guitar product and hold the band show interactive with student or musician by the social network. Objectives  Promote a fictitious company & products online  Create Social Media plan  Use Social Media for marketing  Produce a promotional advert video

4. Research & Analysis GibsonfenderGuitar101 Web site / Social media page www.gibson.comintl.fender.com/en-GB/ https://www.faceb ook.com/pages/G uitar-101-for- Hong- Kong/122915498 039610?fref=ts&r ef=br_tf Social Media Status / element facebook/blodg/twitter/newsl etter/video lesson/products list/ latest news/ featured story/artist intview/ facebook/ blodg/video / lesson/ story Profile History and background of Gibson History and background of Fender history and background Web site linkyoutube/ gibson appyoutube/ sofwareyoutube Branding more history of the brand/ more than 40 year music style /speical pickup p-90/ many design innovations based on feedback /special desing guitar Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass robot guitar /hand make guitar

5. Research & Analysis GibsonfenderGuitar101 Content Simple content. Photos with description. Video. Blodg. News. FAQ Community Forums Facebook Gibson App Events Calendar Twitter YouTube RSS Feeds lesson Simple content. Photos with description. Video. Blodg. News. FAQ Community Forums Facebook Fender software Events Calendar Twitter YouTube/ instagram schudule performance Friends/ Fans discussion (community) Forums, twitter, youtube forums, University, lesson video, facebook, lesson video, Content strategy Types of contentMainly photos / price list / notice Fans video upload; Video ; message box Target audience / community Not clear Her friends People need to prepare gifts. Medium price Beginner Content update frequency site last updated 12 November 2014 Unknown, but seems quite updated. Weekly update web contact. CommunityForums, twitter, youtube forums, University, lesson video, facebook youtbe

6. Social Media Recommendations Tools  Facebook fans page  Wordpress  Mobile apps  Bus advertisement  Building big banner  Youtube (embedded QR code of Facebook)

7. Social Media Planning  Introduction  Objective  Social networking blog  Target audience  Market value  Strategy

8. Social Media Planning  Facebook

9. Social Media Planning  Wordpress

10. Social Media Planning  QR code

11. Social Media Planning  Mobile apps

12. Social Media Planning  Advertisement

13. The Results

14. Evaluation & Reflections  We Have met our defined objectives, we had more musician join our family  Top 3 things that you did well?  Mobile apps  Banner of building  Youtube video  Top 3 things that you need to improve?  Limit the market only in Hong Kong  Create the apps and video is need more recourse  The mobile app is difficult to promote

15. Lesson Learnt  We had learn form current social media force. It is more powerful for promotion.  Understand the market trend and develop the mobile apps to connect with people via internet or social media.  Learnt how to design the banner and video to promote our products and brand image.  Our improvement plan  We can buy the advertisement of Facebook.  sponsor with Facebook provide our links.

16. Thank You!