Persuasion Vocabulary

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Presentation transcript:

Persuasion Vocabulary

Persuade To prevail upon a person to do something, to convince

Testimonials A statement by a person in support of a particular truth, fact, or claim; recommendation

you “everyone” is wearing them. Bandwagon Effect Appeals to “everyone is doing it”mentality. For example: An advertisement for shoes that tells you “everyone” is wearing them.

Sentimental Appeal/ Loaded Language- A method of persuasion that appeals to a person’s emotions in order to convince them to do or believe something.

Exaggeration Represents (something) as being larger, greater, better, or worse than it really is

Direct opposition between things compared Contradiction Direct opposition between things compared

Misleading Statements An intentionally untrue statement made to mislead.

Tries to convince you to do something by scaring you Scare Tactics Tries to convince you to do something by scaring you Appeals to

False Authority Use of authority instead of evidence. Example: When a celebrity endorses a product