1. Tools for getting what you want!
The Art of Persuasion
Tools for getting what you want!

2. In short, RHETORIC is the ART OF PERSUASION
1. the study of the technique of using language effectively
2. the art of using speech to persuade, influence, or please; oratory
In short, RHETORIC is the ART OF PERSUASION

3. Audience Matters!
Depending on WHO you are talking to, you may need to adjust…
Style of speech
Vocabulary
Tone
Presentation
Tactics (how you persuade, what your reasons are)
Ethos
Pathos
Logos

4. Logos An appeal to LOGIC https://www.youtube. com/watch?v=CrpzH MWTWCI
Examples:
It saves time!
It saves money!
It makes life easier!
It just makes sense!
com/watch?v=CrpzH MWTWCI
com/watch?v=lYBLA 5cDHu8

5. Pathos An appeal to emotion
com/watch?v=JDXK1 dFY_Pc
com/watch?v=Kmm GClZb8Mg
An appeal to emotion
Examples:
You’ll feel better!
It will make you HAPPY!
You DESERVE to enjoy yourself!
Be a MAN
Be a WOMAN!
Think of the children!!!

6. Ethos An appeal to ethics
Examples:
It’s the right thing to do.
We are morally obligated to help.
Someone or something needs us!
m/watch?v=TGbfhupxH LM
m/watch?v=9gspElv1yvc

7. Persuasion vs. Propaganda
Persuade:
1. to prevail on (a person) to do something, as by advising or urging: We could not persuade him to wait.
2. to induce to believe by appealing to reason or understanding; convince:
Propaganda
information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
com/watch?v=ZI2uIs 7IVQM&list=PLB759 AD429C749932

8. Propaganda Techniques
1. Bandwagon: This technique involves encouraging people to think or act in some way simply because other people are doing so.
For example: "All your neighbors are rushing down to Mistri Motors to take advantage of this year-end sale. You come, too!
2. Snob appeal: This technique involves making a claim that one should act or think in a certain way because of the high social status associated with the action or thought.
For example: "Felson’s Furs – the feeling of luxury, for those who can afford the very best.“
3. Vague, undefined terms: This technique involves promoting or challenging an opinion by using words that are so vague or so poorly defined as to be almost meaningless.
For example: "Try our new and improved, all-natural product."

9. Propaganda Techniques
4. Loaded words: This technique involves using words with strong positive or negative connotations, or associations. Name-calling is an example of the use of loaded words. So is any use of words that are charged with emotion.
For example: "No really intelligent voter would support his candidacy.“
5. Transfer: This technique involves making an illogical association between one thing and something else that is generally viewed as positive or negative.
For example: " The American pioneers worked hard because they cared about the future. If you can about the future of your family, then see your agent at Pioneer Insurance.“
6. Unreliable testimonial: This technique involves having an unqualified person endorse a product, action, or opinion.
For example: "Hi, I’m Bart Bearson. As a pro-football quarterback, I have to be concerned about my health. That’s why I take Pro-Ball Vitamin Supplements."

10. Propaganda Techniques
7. Scare Tactics- a strategy intended to manipulate public opinion about a particular issue by arousing fear or alarm.
8. Sex Appeal- in advertising or "sex sells" is the use of sex appeal in advertising to help sell a particular product or service. Sexually appealing imagery may or may not pertain to the product or service in question. Examples of sexually appealing imagery include nudity, pin-up girls, and muscular men.

12. Review Rhetoric Propaganda ETHOS- an appeal to ethics
It’s the right thing to do
It makes you a good person
PATHOS- an appeal to emotion
It will make you feel better
You deserve it!
It will give you an identity. People will love you.
LOGOS- an appeal to logic
Facts, data, statistics
It saves time/money. It makes sense!
Review
Rhetoric
BANDWAGON- everyone is doing it!
SNOB APPEAL- exclusive, VIP!
VAGUE/UNDEFINED TERMS- general terms that don’t give any info
TRANSFER- association between two unrelated things
LOADED WORDS- words that have strong emotional connotations
UNRELIABLE TESTIMONY- do these people even use this product??
Propaganda

13. LINKS
Review-
RHETORIC
ETHOS- an appeal to ethics
It’s the right thing to do
It makes you a good person
PATHOS- an appeal to emotion
It will make you feel better
You deserve it!
It will give you an identity. People will love you.
LOGOS- an appeal to logic
Facts, data, statistics
It saves time/money. It makes sense!

14. Review Rhetoric Propaganda ETHOS- an appeal to ethics
It’s the right thing to do
It makes you a good person
PATHOS- an appeal to emotion
It will make you feel better
You deserve it!
It will give you an identity. People will love you.
LOGOS- an appeal to logic
Facts, data, statistics
It saves time/money. It makes sense!
Review
Rhetoric
Propaganda
BANDWAGON- everyone is doing it!
SNOB APPEAL- exclusive, VIP!
VAGUE/UNDEFINED TERMS- general terms that don’t give any info
TRANSFER- association between two unrelated things
LOADED WORDS- words that have strong emotional connotations
UNRELIABLE TESTIMONY- do these people even use this product??

15. Review- LINKS RHETORIC https://www.youtube.com/watch?v=o2P5E7cFt9s
RHETORIC
ETHOS- an appeal to ethics
It’s the right thing to do
It makes you a good person
PATHOS- an appeal to emotion
It will make you feel better
You deserve it!
It will give you an identity. People will love you.
LOGOS- an appeal to logic
Facts, data, statistics
It saves time/money. It makes sense!

16. LINKS
Review-
RHETORIC
ETHOS- an appeal to ethics
It’s the right thing to do
It makes you a good person
PATHOS- an appeal to emotion
It will make you feel better
You deserve it!
It will give you an identity. People will love you.
LOGOS- an appeal to logic
Facts, data, statistics
It saves time/money. It makes sense!