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Name Calling Negative names are used for the enemy or opposition, so that the audience has an emotional response to them and are immediately biased against them.
Generalities Linking positive, general, and commonly accepted words (love, family, democracy) with a person, group, or cause to make an audience approve without careful consideration.
Euphemisms Substituting words or phrases with softer, nicer ones to create a more positive response or to mislead intentionally.
Appeal to Celebrity/Authority Using well known personalities to endorse a person, group, or cause.
Plain folks/Camaraderie Trying to convince an audience that someone is “one of them” – this helps to convince the audience that they “know how they feel” even if they do not.
Bandwagon Claiming that an audience should do something because “everybody else is doing it” – this plays on some people’s fear of being left out.
Fear Warning an audience that something horrible will happen to them if they don’t take a certain action.
Hyperbole An exaggeration, or exaggerated statement to make a point
Persuasion Is All Around You!
Symbolism › Cartoonists use simple objects, or symbols, to stand for larger concepts or ideas Exaggeration › Sometimes cartoonists overdo, or exaggerate,
Definition: The particular ideas or principles promoted by an organization or movement. Origin: Early 1700s; Catholic Church; from Latin for “congregation.
Terms of Persuasion Appeal Contradiction Bandwagon Testimonial
Persuasive Text Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work?
HAPPY TUESDAY! Please answer the following question in your composition book: Has a commercial or advertisement ever influenced you to buy something? Explain.
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
-- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.
Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
Techniques To Be Aware Of. What is propaganda? Communication that attempts to influence a community to agree or disagree with some cause or position.
English Language Arts Crane & Crespo 2009 Persuasion.
WHOSE VOICE DO YOU HEAR? Mrs. Wilcox. WHAT IS PROPAGANDA? The Spreading of ideas, information, or rumor for the purpose of helping or injuring a cause.
Propaganda in WWI.
Propaganda & Rhetoric. Who is this? What is he trying to sell you?
ENGLISH 10 PROPAGANDA. WHAT IS IT? Information of a biased or misleading nature, used to promote or publicize a particular political belief. The dissemination.
Rhetoric The art of speaking or writing effectively.
Persuasive Techniques. Propaganda is the systematic spread of information that reflects or supports a certain viewpoint or bias. Governments will often.
Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?
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