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Propaganda and Persuasive Techniques
Propaganda Propaganda is used to influence people to believe, buy or do something.
Bandwagon Trying to persuade the reader to do or think something because it is popular or because “everyone” is doing it
Red Herring An attempt to distract the reader with details not relevant to the argument
Emotional Appeal Trying to persuade the reader by using words that appeal to the reader’s emotions instead of to logic or reason
Testimonial Attempting to persuade the reader by using a famous person to endorse a product or idea
Repetition Persuading the reader by repeating a message over and over again
Sweeping Generalization (Stereotyping) Making an oversimplified statement about a group based on limited information
Numbers, Facts, and Statistics Attempting to persuade the reader by showing how many people think something is true
Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.
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