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Published byDuane Williamson
Modified over 5 years ago
What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
7 Common Persuasive Techniques Testimonials Appeal to plain folks Name Calling Bandwagon Appeal to emotions Glittering Generalities Slogan
T estimonials A well known person or expert supports a product or service
A ppeal to Plain Folks Using a person whose lifestyle appeals to the audience or with whom they can identify
N ame Calling Creating a negative attitude Using loaded, emotional, or slanted language
B andwagon Creating the desire to join a large group. The idea that everyone is doing it and so should you
A ppeal to Emotion Connecting with the audience’s emotions Examples: loyalty, pity, fear, love of family
G littering Generalities Telling only one part of the truth or generalizing a large amount of information
S logan A catchy phrase or statement
Quick Review: T A N B A G S
Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique
Who’s the audience?
Purpose? Persuasive Technique?
Audience? Purpose? Persuasive Technique?
Audience? Persuasive Technique?
Audience? Persuasive technique?
Persuasion Is All Around You!
Persuasion Is All Around You! “Can You Hear Me Now?”
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
PERSUASION IS ALL AROUND YOU! Modified from www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques.
Persuasion Techniques Propaganda and Advertising.
Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
Persuasive Techniques Propaganda and Advertising.
Persuasion is all around you! Answer the following questions in your journal. Be prepared to share out. 1. What is your favorite jingle? 2. What slogan.
8ELA - Mr. Alper1 Persuasion Is All Around You! “Can You Hear Me Now?”
WARM-UP! In your journal answer the following prompt Quick Write: In a paragraph convince me that having a snow day is better than having school. Really.
Persuasion Is All Around You! What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way.
THE MESSAGE First, focus on determining what message will you communicate. What is your CLAIM? Are you for or against?
Activator Week 9 Day 1 Select one of the following options: 1. Read to Self 2. Read to Other 3. Revise your personal narrative.
6 persuasive techniques
PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
8 th grade Media Messages PROJECT. Your group will craft a media message, either an advertisement or a PSA (public service announcement). It must have.
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