1. Life Skills: Advertising
Learning Targets: I will learn the purpose of advertising, common advertising techniques, and learn alternative ways of responding to ads.

2. Purpose of Advertising
The purpose of advertising is to sell products.
Many advertisers do not just claim facts, they may exaggerate in order to persuade people to buy their product.

3. Advertising Media Advertisements take several different forms
TV commercials
Magazines
Newspaper ads
Billboards
Online ads
Mail flyers s

4. Advertising Techniques (p. 48-49)
I will call on students to read the following advertisement technique descriptions on pages
Celebrity Endorsement
Bandwagon Appeal
Romance/Sex Appeal
Maturity/Sophistication Appeal
Run/Relaxation Appeal
Popularity Appeal
Voice of Authority
Scientific Evidence
Comparison Tests and Opinion Polls
Demonstrations
The “Deal” Appeal

5. Practice Analyzing Ads (p
Practice Analyzing Ads (p. 50) Let’s practice analyzing the following ad as a class. I will call on people to answer questions for the following advertisement, please write our class answers for Product #1 on page 50.

6. More practice: Let’s use this advertisement for product #2
More practice: Let’s use this advertisement for product #2. I will call on students to help analyze this ad. Please write your answers for product #2 on page 50.

7. Many advertisers are effective in manipulating us
Many advertisers are effective in manipulating us. They make us want their products without us being aware of it.

8. Select one of the following anti-ads to practice analyzing tobacco ads
Select one of the following anti-ads to practice analyzing tobacco ads. Please write your answers for the Tobacco Ad on p. 51.

9. Select one of the following anti-ads to practice analyzing alcohol ads
Select one of the following anti-ads to practice analyzing alcohol ads. Please write your answers for the Alcohol Ad on p. 51.

10. Advertisers try to make us believe cigarettes and alcohol will improve our lives. What did you learn from analyzing the anti-ads? Which type of advertising do you think is more truthful?

11. What did we learn today?
The purpose of advertising is to sell products.
Many advertisers do not merely present the facts but frequently exaggerate the claims of their products in order to persuade people to buy them.
TV and radio commercials; billboards; magazine, Internet, and newspaper ads are common forms of advertising.
Many advertisers are so effective in manipulating us that often they make us want their products without our being aware of the fact that they have persuaded us.