1. Advertising Terms

2. Persuasion
Convincing someone to think a certain thing or take a particular action

3. * Propaganda
An attempt, often systematic, to sway the beliefs or thinking of the public

4. Slogan A short, catchy phrase that is easy to remember
Often used to promote a product or idea

5. Saying the same thing numerous times in the hopes it will be believed
* Repetition
Saying the same thing numerous times in the hopes it will be believed

6. * Bandwagon
A statement that everyone is using a certain product and you should too
Appeals to someone’s need to feel part of a group or be like others

7. Using a well known person, celebrity, to promote a product or idea
* Testimonial
Using a well known person, celebrity, to promote a product or idea

8. * Emotional Appeal
Appealing to someone’s emotions, either positive or negative
Appealing to someone’s fears or desire to be happy and successful

9. Using the opinion of an expert to support a product or idea
* Expert Opinion
Using the opinion of an expert to support a product or idea

10. * Snob Appeal
Appealing to someone’s desire to be elite, glamorous, or better than others
Suggest you will be the best or superior

11. Using ordinary people to promote a product or idea
* Plain Folks
Using ordinary people to promote a product or idea

12. * Name Calling An attack on the other company or other product
Stereotyping a group of people with a label

13. * Sweeping Generalization
Applying the rules or facts about one situation to other situations or all situations
A broad statement (stereotyping) about a group of people based on limited evidence

14. Red Herring
Trying to distract someone by changing the subject, by deception, or by using details not relevant to issue

15. Using a conclusion to prove a point
Circular Argument
Using a conclusion to prove a point

16. Using statistics to persuade
* Statistical Appeal
Using statistics to persuade