1. How do people influence you?
Persuasive Techniques
How do people influence you?

2. A means of convincing people: to buy a certain product
What is Persuasion?
A means of convincing people:
to buy a certain product
to believe something or act in a certain way
to agree with a point of view

3. Repetition: The name of a product is repeated many times
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead

4. Slogan: “Can you hear me now?”
A catchy phrase or statement often used to sell a service or a product.

5. Bandwagon
A statement suggesting that everyone is using a specific product, so you should too
Gives impression that you will be left out if you don’t do what you are being persuaded
Example: “See why so many women have switched” (Shampoo advertisement)

6. Testimonial
A well-known person supports a product or service

7. Expert Opinion
Ads using scientific sounding language to make a product seem more effective.
Appeals to the audience’s intellect
“Four out of five dentists recommend this toothpaste….”
“Studies show that….”