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BANDWAGON APPEAL Everyone is doing it! Taps into people’s desire to belong.
TESTIMONIAL Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.
LOADED TERMS Uses words with strongly positive or negative connotations to stir people’s emotions
PLAIN FOLKS Shows ordinary people using or supporting a product or candidate Consumers can trust the product because it’s good enough for regular “folks.”
TRANSFER Stirring the reader’s feelings about one thing and then connecting those feelings to something else.
NAME-CALLING Smears, attacks or damages an opponent Does not give any facts to support the claims
HUMOR Makes the audience laugh; provides little information about the product or service
SLOGAN A catchy phrase or statement often used to sell a service or a product
REPETITION Repeating something (usually the name of the product) so that the reader remembers it
GLITTERING GENERALITIES Emphasizes highly valued beliefs such as patriotism, peace, freedom, etc.
CARICATURE A picture, description, etc. seriously exaggerating the peculiarities or defects of persons or things
FACTS, FIGURES, STATISTICS Numbers, tables, and graphs are used to show statistics
LOGICAL FALLACY Error in reasoning Often based upon false assumptions (mistaken beliefs)
RHETORICAL FALLACY Speech or writing that is misleading or false http://bettybooperz.blogspot.com/2012/03/commercials-with-rhetorical- fallacies.html
MORE EXAMPLES AND TERMS http://www.youtube.com/watch?v=le-g-Qp-18o
Common Persuasive Techniques
Persuasion Is All Around You!
Argument, Persuasion, Persuasive Techniques, and Rhetorical Fallacies
Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.
What Influences My Choices? Lesson 2.4 & 2.5. Learning Targets (p.99) Today in class, I will… ◦ Identify advertising techniques used in various advertisements.
Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.
Persuasive Appeals Techniques for Persuading An Audience.
Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.
Propaganda and Persuasion Techniques people use to make you believe what they have to say.
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Power of Propaganda. Propaganda Techniques Refers to any technique used to influence the action and beliefs of large numbers of people May be written,
Persuasion Is All Around You! “Can You Hear Me Now?”
Miss Harris’ Reading Class
THE MESSAGE First, focus on determining what message will you communicate. What is your CLAIM? Are you for or against?
Persuasive Techniques used in Advertising What Consumers Should Know.
PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
Advertising Techniques used to influence opinions, emotions, attitudes, or behavior. Techniques used to influence opinions, emotions, attitudes, or behavior.
Introduction to Persuasive Writing. Propaganda Authors sometimes use techniques to persuade you to act a certain way based on emotions.
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